# LeanData

> LeanData is a Santa Clara-based B2B software company that builds an Intelligent Go-to-Market Orchestration platform on top of Salesforce. It ingests buyer signals from across a company's revenue stack, matches leads to accounts, routes them to the right rep, enforces SLAs, schedules meetings, and automates the connective workflows between marketing, sales, and customer success. Founded in 2012 by Evan Liang and Kelvin Cheung, LeanData pioneered the lead-to-account matching and routing category and is used by more than 1,000 organizations, including Uber, Snowflake, Shopify, and Palo Alto Networks.

- **Founded:** 2012
- **Headquarters:** Santa Clara, California, United States
- **Founders:** Evan Liang (Co-Founder & Chief Strategy Officer (former CEO)), Kelvin Cheung (Co-Founder & Chief Technology Officer)
- **Team size:** Approximately 210 employees
- **Products:** Orchestration, Lead-to-Account Matching, BookIt, Buying Groups
- **Notable:** Pioneered and named the lead-to-account matching and routing software category, G2 leader in lead-to-account matching and routing for five consecutive years, Won a 2026 G2 Best Software / Best Sales Product award

## Products & services

- **Orchestration** — The core platform, built on Salesforce, that matches leads to accounts, routes records to the right rep, enforces SLAs, and triggers workflows through a no-code visual builder.
- **Lead-to-Account Matching** — A matching engine that connects inbound leads to the correct account records with roughly 95% accuracy, the capability that established LeanData's original category.
- **BookIt** — Meeting scheduling and instant lead-to-rep booking that lets qualified buyers schedule with the right owner in real time.
- **Buying Groups** — A product that connects all buyers and buying signals to opportunities, reflecting the shift from single-lead to committee-based B2B purchasing.

## Achievements

- Pioneered and named the lead-to-account matching and routing software category
- G2 leader in lead-to-account matching and routing for five consecutive years
- Won a 2026 G2 Best Software / Best Sales Product award
- Named among 16 favorite apps on the Salesforce AppExchange
- Powers revenue orchestration for 1,000+ organizations including Uber, Snowflake, and Shopify
- Built OpsStars, a 5,000+ member go-to-market operations community
- Raised $42.6M total across four rounds

## Latest updates

- **2026-02** — Won the 2026 G2 Best Software / Best Sales Product award, extending its multi-year leadership in lead-to-account matching and routing.
- **2024** — Launched Buying Groups to connect multiple buyers and signals to a single opportunity, addressing committee-based B2B purchasing.
- **2025-09** — Refreshed positioning as the 'Intelligent Go-to-Market Orchestration Platform' with expanded AI-driven signal handling.

## Links

- Website: https://leandata.com
- LinkedIn: http://www.linkedin.com/company/leandata
- Twitter/X: https://twitter.com/LeanData
- YouTube: https://www.youtube.com/c/LeanData
- Facebook: http://www.facebook.com/LeanData

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Profile page: https://yespress.io/leandata
Published by YesPress — https://yespress.io
Last updated: 2026-07-14