# LeadVenture®

> LeadVenture is a private, PE-backed vertical software group that gives specialty-vehicle dealers, service shops, manufacturers and distributors the digital machinery of modern retail: websites, inventory syndication, digital marketing, e-commerce, lead workflows, dealer management software and parts catalogs. Its seven core brands serve more than 40,000 dealerships and service centers across 12 verticals and work with more than 200 OEMs, making the company an unusually broad operating layer between manufacturers, local sellers and online shoppers.

- **Founded:** 1981
- **Headquarters:** Lake Oswego, United States
- **Team size:** 1,700+ employees across seven countries as of July 2026.
- **Products:** Digital Storefronts, Digital Marketing, Digital Retailing, Dealer Management Software, OEM eCatalog
- **Notable:** Built a network serving more than 40,000 dealerships and service centers across 12 verticals., Partners with more than 200 OEMs and distributors., Expanded from ARI Network Services through 16 acquisitions and organic initiatives under True Wind Capital.

## Products & services

- **Digital Storefronts** — Customizable, mobile-ready dealer websites with inventory merchandising, content management, lead capture and integrations.
- **Digital Marketing** — SEO, paid media, social advertising, retargeting, reputation management, video and campaign analytics for local dealers.
- **Digital Retailing** — Online shopping workflows including inventory discovery, payment calculations, financing steps, lead routing and e-commerce.
- **Dealer Management Software** — Frazer and related operational tools for independent used-car dealerships, including inventory, payments and business workflows.
- **OEM eCatalog** — Parts, accessories and product-data tools for manufacturers and distributors, including electronic catalogs and technical publications.
- **Branded Zones** — OEM-controlled brand-exclusive areas inside local dealer websites, connected to active inventory and conversion analytics.
- **Dynamic Incentives** — Automatically places eligible manufacturer promotions alongside matching dealer inventory and measures engagement.
- **OEM Marketplace** — A consistent manufacturer-branded shopping environment that connects product research, inventory, pricing, dealers and payments.

## Achievements

- Built a network serving more than 40,000 dealerships and service centers across 12 verticals.
- Partners with more than 200 OEMs and distributors.
- Expanded from ARI Network Services through 16 acquisitions and organic initiatives under True Wind Capital.
- Supports an ecosystem through which more than 6.1 million units were sold in the year cited in July 2026.
- Dealer Car Search won a Dealer Satisfaction Award for six consecutive years before joining LeadVenture in 2020.
- Published a 2026 dealer benchmark based on observed activity across 40,000+ dealerships rather than survey responses.

## Latest updates

- **2026-07** — Announced five senior go-to-market appointments, including Jen Gray as CMO and Greg Stivers as CRO, with emphasis on customer experience, platform modernization and AI.
- **2026-03** — Released The State of the Dealer: 2026, analyzing activity across 40,000+ dealerships and more than 6.1 million units sold.
- **2025-08** — Dealer Car Search announced an OfferUp integration for automatic inventory syndication into the Verified Dealer Program.
- **2025** — True Wind Capital listed Auto Repair Compare and MotoMate123 as additions to the LeadVenture platform.
- **2024** — Added Trailer Central and Room 58, expanding its trailer and powersports capabilities.

## Links

- Website: https://www.leadventure.com/
- LinkedIn: https://www.linkedin.com/company/leadventureco/

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Profile page: https://yespress.io/leadventure
Published by YesPress — https://yespress.io
Last updated: 2026-08-15