# Leadtail

> Leadtail is a privately held B2B social media agency founded by Carter Hostelley and based in Portland, Oregon. It helps marketing teams understand target buyers, shape social strategy, manage company and executive accounts, build influencer and employee-advocacy programs, run paid social, and support events. Its distinguishing move is to begin with audience behavior and business goals rather than a publishing calendar, then work as an outsourced extension of the client team.

- **Founded:** 2012
- **Headquarters:** Portland, United States
- **Founders:** Carter Hostelley (Co-founder and CEO)
- **Products:** Social Media Management, B2B Influencer Marketing, Social Advertising, Social Customer Insights, Social for Events
- **Notable:** A client testimonial says Leadtail doubled a CEO's social audience and tripled her engagement., ControlUp's former social-program leader says a Leadtail-supported program more than tripled engagement and contributed new business., Verizon Business says Leadtail helped monitor and escalate support queries during a threefold usage surge at the beginning of COVID-19.

## Products & services

- **Social Media Management** — Audience growth, publishing, community engagement and measurement aligned with wider marketing goals.
- **B2B Influencer Marketing** — Identification, relationship development and campaigns with the experts and practitioners trusted by a client's target buyers.
- **Social Advertising** — Paid amplification for thought leadership and strong organic content, connected to demand-generation objectives.
- **Social Customer Insights** — Audience, competitor and conversation analysis drawn from observed social behavior rather than survey responses alone.
- **Social for Events** — Targeted outreach and live social support before, during and after webinars, conferences and virtual events.
- **Employee Advocacy** — Programs that develop employee and executive brands, distribute company content and strengthen reputation.
- **Leadtail TV** — Video podcast strategy and production; one client says its series was launched and published within 45 days.

## Achievements

- A client testimonial says Leadtail doubled a CEO's social audience and tripled her engagement.
- ControlUp's former social-program leader says a Leadtail-supported program more than tripled engagement and contributed new business.
- Verizon Business says Leadtail helped monitor and escalate support queries during a threefold usage surge at the beginning of COVID-19.
- Multimedical Systems says Leadtail launched and published its video podcast series within 45 days.
- Carter Hostelley was named one of CMSWire's 2021 Contributors of the Year.
- The company has produced social audience research used by Forbes and industry publications to map who influences B2B executives and technical leaders.

## Latest updates

- **2026-09** — The company remains active as a remote B2B social agency and is recruiting for client workflow and specialist content roles.
- **2026-03** — Leadtail refreshed its website presentation, adding current team members and newer client testimony including Televerde.
- **2024-02** — Carter Hostelley appeared on Merritt Group's Lay of the Brand podcast to discuss a relationship-first approach to B2B influencer marketing and how AI increases the value of opinionated human voices.
- **2023-06** — Leadtail gathered perspectives from its marketing community for World Social Media Day, reinforcing community-building as a central operating idea.

## Links

- Website: https://leadtail.com
- LinkedIn: https://www.linkedin.com/company/leadtail
- Twitter/X: https://twitter.com/leadtail
- YouTube: https://www.youtube.com/channel/UCX7Z3dNm95S7hah8OyKs5ww
- Instagram: https://instagram.com/leadtail
- Facebook: https://facebook.com/leadtail

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Profile page: https://yespress.io/leadtail
Published by YesPress — https://yespress.io
Last updated: 2026-09-20