# LeadGenius

> LeadGenius is a Berkeley-based B2B contact-data and buyer-intelligence company that blends machine learning with a globally distributed team of human researchers to build custom, compliance-first datasets for revenue teams. Rather than reselling a static database, it sources contact and account data on demand for each client, verifying every record before delivery, and layers in signals like role changes, technographics and buying-committee mapping. Spun out of the crowdsourcing startup MobileWorks in Y Combinator's 2011 class, the company pairs its data business with a social mission: it was the first crowdsourcing firm to tie worker pay to local living wages.

- **Founded:** 2011
- **Headquarters:** Berkeley, California, United States
- **Founders:** Prayag Narula (Co-Founder & Chairman (former CEO)), Anand Kulkarni (Co-Founder & President), David Rolnitzky (Co-Founder & Chief Product Officer)
- **Team size:** ~430-760 (company records vary; includes globally distributed research workforce)
- **Products:** Contact Monitoring, Contact Activation, Contact Coverage & Buying Committees, Advanced Contact Tags, Contact Behavioral Intel
- **Notable:** First crowdsourcing company to set a minimum wage tied to workers' local cost of living., Pivoted from MobileWorks (YC Summer 2011) into an enterprise B2B data platform., Serves 150+ customers including Snowflake, Microsoft, eBay and DoorDash.

## Products & services

- **Contact Monitoring** — Tracks role changes, promotions and buying signals so revenue teams know when a contact moves or a window opens.
- **Contact Activation** — Delivers content to opted-in, in-market buyers to turn sourced contacts into engaged leads.
- **Contact Coverage & Buying Committees** — Maps full decision-maker visibility across an account's buying committee.
- **Advanced Contact Tags** — Enriches records with skills, experience and technographic detail for sharper targeting.
- **Contact Behavioral Intel** — Reveals buyer personalities and communication styles to personalize outreach.
- **Contact Social Tracking** — Monitors engagement signals across social platforms.
- **Custom Data Sourcing (AI + Human-in-the-Loop)** — Builds bespoke datasets to a client's spec, with proprietary automation and researchers verifying every record before delivery.
- **Privacy & Compliance** — GDPR-, CCPA- and LGPD-aligned data sourcing and storage designed into the platform.

## Achievements

- First crowdsourcing company to set a minimum wage tied to workers' local cost of living.
- Pivoted from MobileWorks (YC Summer 2011) into an enterprise B2B data platform.
- Serves 150+ customers including Snowflake, Microsoft, eBay and DoorDash.
- Reported a 190x ROI and 2x booking increase in a Microsoft case study.
- Raised roughly $22.5M-$31M across multiple rounds from Sierra Ventures, a16z and others.

## Latest updates

- **2024-02** — Brendan McGurk appointed CEO; Mark Godley transitions to a board role.
- **2024-01** — Company expands emphasis on GDPR-compliant data storage and privacy-first sourcing.

## Links

- Website: https://leadgenius.com
- LinkedIn: https://www.linkedin.com/company/leadgenius
- Twitter/X: https://twitter.com/leadgenius
- YouTube: https://www.youtube.com/watch?v=opNvBW9HM3Y
- Facebook: https://www.facebook.com/LeadGenius/

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Profile page: https://yespress.io/leadgenius
Published by YesPress — https://yespress.io
Last updated: 2026-07-14