# LCP Media

> LCP Media, legally Lights Camera Pixels, LLC, is a Chicago visual-media and property-technology company founded in 2011 by brothers Wojciech and Tom Kalembasa. It pairs a nationwide production network with TourBuilder, a SaaS platform for capturing, hosting, distributing, measuring, and repurposing virtual tours, photography, renderings, floor plans, and short-form video for multifamily, senior-living, student-housing, and other real-estate operators. Yardi acquired the company in February 2025, extending a partnership that now connects LCP Media's visual layer with Yardi's RentCafe marketing ecosystem.

- **Founded:** 2011
- **Headquarters:** Chicago, United States
- **Founders:** Wojciech Kalembasa (Co-founder and CEO), Tom Kalembasa (Co-founder and Chief Revenue Officer)
- **Team size:** 51-200 employees on LinkedIn; supplied company data lists 66 employees.
- **Products:** TourBuilder Pro, TourBuilder Go, TourBuilder One, TourBuilder Insights, TourBuilder Connect
- **Notable:** Built one of the first Google Street View agencies in the United States and established a Google relationship in 2013., Panoskin's early beta had more than 5,000 photographers and 42,000 published virtual tours by early 2018., Developed an internal platform that reduced production of some custom virtual tours from weeks to roughly 30 minutes.

## Products & services

- **TourBuilder Pro** — Professionally captured, branded property and amenity virtual tours with project management, editing, hosting, analytics, sharing, Google upload, and integrations.
- **TourBuilder Go** — Unit-level 360-degree tour, photo, and video capture through a mobile app and Ricoh camera, either self-captured or fulfilled through LCP Media's photographer network.
- **TourBuilder One** — An all-in-one self-capture workflow for property and unit media using an iPhone 12 or newer, a motorized gimbal, tripod, and guided app.
- **TourBuilder Insights** — Dashboard for organizing tours and tracking visits, views, clicks, conversions, devices, locations, and other performance signals.
- **TourBuilder Connect** — Browser-based live guided tours with audio, screen sharing, links, and lead capture, available without a separate download.
- **TourBuilder Clips** — AI-generated 30-45 second MP4 clips and GIFs derived from virtual tours for social media and email follow-up.
- **TourBuilder Sync** — Distribution and integration layer connecting tours with property-management systems, marketing platforms, listing services, and CRMs.
- **Visual production services** — Professional and drone photography, 3D renderings, animations, virtual staging, site maps, and 2D or 3D floor plans for existing and pre-development properties.

## Achievements

- Built one of the first Google Street View agencies in the United States and established a Google relationship in 2013.
- Panoskin's early beta had more than 5,000 photographers and 42,000 published virtual tours by early 2018.
- Developed an internal platform that reduced production of some custom virtual tours from weeks to roughly 30 minutes.
- Rebranded LCP360 as LCP Media and launched TourBuilder Go in 2022.
- Introduced AI-generated TourBuilder Clips in 2023.
- Acquired by Yardi in February 2025 for an undisclosed amount.
- A 2025 LCP Media case study associated unit-level TourBuilder Go media with 2.5% higher rent revenue across 60 lease-up communities after controlling for several variables.

## Latest updates

- **2026-06** — Launched TourBuilder One, an iPhone-and-gimbal workflow for self-capturing property and unit-level tours, photos, and video.
- **2026-03** — Published a National Church Residences case study reporting 25,912 tour views across five communities in five months and leasing beginning as early as four months before opening.
- **2025-11** — Published a unit-level media analysis covering 60 lease-up communities from September 2024 through August 2025; the study reported a 2.5% rent-revenue lift associated with TourBuilder Go media.
- **2025-02** — Yardi acquired LCP Media for an undisclosed amount, following an existing partnership and integration with RentCafe.
- **2023-09** — Released TourBuilder Clips, which automatically produces short MP4 videos and GIFs from virtual-tour content.

## Links

- Website: https://www.lcpmedia.com/
- LinkedIn: https://www.linkedin.com/company/lcp-media
- Twitter/X: https://twitter.com/LCP_Media_
- YouTube: https://www.youtube.com/@lcpmedia
- Instagram: https://www.instagram.com/lcpmedia/
- Facebook: https://www.facebook.com/LCPMedia/

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Profile page: https://yespress.io/lcp-media
Published by YesPress — https://yespress.io
Last updated: 2026-08-22