# L.C. Williams & Associates

> L.C. Williams & Associates is an independent, management-owned Chicago communications agency founded in 1985. It sells senior-led strategy and execution across media relations, digital marketing, crisis and issues management, events, research, and media training, with particular depth in home and housewares, healthcare, B2B, consumer brands, associations, and food and beverage.

- **Founded:** 1985
- **Headquarters:** Chicago, United States
- **Founders:** Louis C. Williams, Jr. (Founder)
- **Products:** PR and media relations, Digital marketing, Crisis and issues management, Speaking and events, Research
- **Notable:** Named to Forbes and Statista's inaugural list of America's Best PR Agencies for 2021., Won PR News Platinum recognition and six Best in Show awards from the Publicity Club of Chicago and PRSA Chicago, according to the agency., Earned IABC Chicago honors for Trex, Boise Paper, and American Academy of Sleep Medicine campaigns.

## Products & services

- **PR and media relations** — Messaging, media strategy, story development, pitching, thought leadership, product launches, and earned-media programs for consumer and B2B audiences.
- **Digital marketing** — Social media, content, influencer outreach, audience engagement, and integrated digital campaigns.
- **Crisis and issues management** — Reputation counsel, issue preparation, response planning, and communications during fast-changing situations.
- **Speaking and events** — Trade-show communications, press events, spokesperson opportunities, and media engagement before, during, and after events.
- **Research** — Audience and issue research used to shape strategy, messaging, and newsworthy points of view.
- **Media and message training** — Preparation that helps executives and subject-matter experts communicate clearly in interviews and public settings.

## Achievements

- Named to Forbes and Statista's inaugural list of America's Best PR Agencies for 2021.
- Won PR News Platinum recognition and six Best in Show awards from the Publicity Club of Chicago and PRSA Chicago, according to the agency.
- Earned IABC Chicago honors for Trex, Boise Paper, and American Academy of Sleep Medicine campaigns.
- Generated 4,359 earned placements, 922.5 million impressions, and 38 new participating organizations for the 2025 NexTrex Grassroots Movement campaign.
- Generated more than 2.5 billion impressions from 1,673 placements for a 2024 American Academy of Sleep Medicine daylight-saving-time campaign.
- Turned targeted outreach around a pedestrian bridge project into a seven-page trade-publication feature for Sightline Commercial Solutions.

## Latest updates

- **2026-06** — Reported that the NexTrex partner-story campaign produced 4,359 earned placements, 922.5 million impressions, $13.8 million in media value, and an 18% year-over-year increase in participating organizations.
- **2026-05** — Detailed the two-phase Trex Refuge launch, separating code and performance messaging for trade audiences from peace-of-mind messaging for consumers.
- **2026-03** — Reported 1,000-plus placements and 160.5 million-plus impressions for Latham's USA Artistic Swimming sponsorship launch.
- **2025-10** — Supported CEDIA Expo and communications around smart-home market research and Global Smart Home Day.
- **2025-08** — Published work on Monte Nido's treatment expansion and on Trex's customized in-person visits for trade editors.
- **2024-08** — Became public relations agency of record for Latham Group, covering media relations, thought leadership, influencer collaboration, and brand storytelling.

## Links

- Website: https://lcwa.com/
- LinkedIn: https://www.linkedin.com/company/l.c.-williams-&-associates/
- Twitter/X: https://x.com/LCWATeam
- Instagram: https://www.instagram.com/lcwateam/
- Facebook: https://www.facebook.com/LCWATeam

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Profile page: https://yespress.io/lc-williams-and-associates
Published by YesPress — https://yespress.io
Last updated: 2026-09-21