# LBR/PR

> LBR/PR is a New York strategic communications firm founded by Lauren Banyar Reich in 2015. It turns executive expertise, products and timely ideas into earned media, bylined content, speaking opportunities and partnerships for professional services, legal, health, nonprofit, luxury and consumer clients. After 11 years as an independent boutique, the firm was acquired by Geben Communication in July 2026, pairing LBR/PR's media-relations specialty with a broader social, content, advertising, paid media and AI-enabled research platform.

- **Founded:** 2015
- **Headquarters:** New York, United States
- **Founders:** Lauren Banyar Reich (Founder and CEO)
- **Team size:** 7 employees in supplied company data; the public website names Lauren Banyar Reich, Laura Alfisher, Ashley Emala and Taylor Camp.
- **Products:** Media Relations, Original Content, Speaking and Partnerships, LBR/PR In A Box, LBR/PR Women+
- **Notable:** Built an independent New York PR boutique for 11 years before its acquisition by Geben Communication in July 2026., Secured client visibility across outlets including Harvard Business Review, The Wall Street Journal, CBS News, CNN, Newsweek, Refinery29 and major metropolitan television, according to company materials and public posts., Developed LBR/PR In A Box, a fixed-price four-week product that makes agency strategy and deliverables explicit for smaller businesses.

## Products & services

- **Media Relations** — Strategy, pitching, follow-up, monitoring and reporter relationship-building for print, online and broadcast coverage.
- **Original Content** — Bylined articles, newsletters and thought-leadership content that let clients explain their expertise in full.
- **Speaking and Partnerships** — Keynote, panel, webinar and partnership opportunities that put clients in front of relevant audiences.
- **LBR/PR In A Box** — A four-week, done-with-you PR build priced at $6,500, including a 90-minute strategy session, custom playbook, three drafted pitches, a media list with 10+ contacts, interview training, 50 social prompts and a 30-day follow-up.
- **LBR/PR Women+** — Strategic PR focused on brands and organizations whose products, services or missions make women's lives better, including health, finance and consumer categories.
- **High-Touch Retainer PR** — Ongoing custom strategy, day-to-day pitching, media monitoring and counsel for organizations entering a consequential 6- to 12-month business window.

## Achievements

- Built an independent New York PR boutique for 11 years before its acquisition by Geben Communication in July 2026.
- Secured client visibility across outlets including Harvard Business Review, The Wall Street Journal, CBS News, CNN, Newsweek, Refinery29 and major metropolitan television, according to company materials and public posts.
- Developed LBR/PR In A Box, a fixed-price four-week product that makes agency strategy and deliverables explicit for smaller businesses.
- Maintained a cross-sector roster spanning professional services, health and medicine, nonprofits, B2B, luxury, authors and consumer products.
- Expanded its positioning in 2026 with LBR/PR Women+, focused on organizations that improve women's lives.

## Latest updates

- **2026-07** — Geben Communication acquired LBR/PR in its second acquisition of 2026; deal terms were not publicly disclosed.
- **2026-04** — The Soapbox published a series framing reputation and visibility as business assets, including the cost of letting the market define a brand by default.
- **2026-03** — LBR/PR introduced and explained LBR/PR Women+, a focus on brands whose missions, products or services improve women's lives.
- **2026-02** — The firm detailed three engagement levels - DIY, the $6,500 done-with-you PR In A Box product and high-touch recurring retainer work.

## Links

- Website: https://www.lbrpr.com/
- LinkedIn: https://www.linkedin.com/company/lbr-pr

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Profile page: https://yespress.io/lbr-pr
Published by YesPress — https://yespress.io
Last updated: 2026-08-20