# Lawrence Kaplan

> Lawrence 'Larry' Kaplan is the President and CEO of SDVI Corporation, the Emmy Award-winning cloud-native media supply chain platform company he co-founded in 2013. A broadcast industry veteran with over 40 years of experience, Kaplan previously founded Omneon Video Networks — the dominant provider of broadcast video servers — which was acquired by Harmonic Inc. for $307 million in 2010. Before that, he spent 18 years at Tektronix and led Sony's broadcast division. At SDVI, Kaplan has built the flagship Rally platform, which powers the media supply chains of Fox, Sky, Warner Bros. Discovery, A+E Networks, Comcast, and other leading media organizations worldwide.

- **Role:** President & CEO at SDVI Corporation
- **Organizations:** SDVI Corporation, Omneon Video Networks, Harmonic Inc., Sony Electronics, Tektronix Inc.
- **Nationality:** American
- **Education:** B.S. in Electrical Engineering (BSEE), University of Wisconsin-Madison, Master of Business Administration (MBA), Rutgers Business School
- **Known for:** Co-founded Omneon Video Networks, which became the leading broadcast video server company before being sold to Harmonic Inc. for $307 million in 2010, Youngest General Manager in Tektronix history, running the corporation's most profitable division, Co-founded SDVI Corporation and built the Emmy Award-winning Rally media supply chain platform

## Career timeline

- **1974** — Joined Tektronix, Inc. as an engineer; spent 18 years there in various leadership roles including VP and GM of the Computer Graphics and Television Groups
- **1985** — Became youngest General Manager in Tektronix history, running the company's most profitable division
- **1985** — Joined Sony Electronics to run Sony Broadcast business, overseeing professional audio/video products including cameras, switchers, and VTRs
- **1995** — Appointed Senior Vice President at Sony Electronics Professional Solutions of America
- **1998** — Co-founded Omneon Video Networks with Don Craig, Ed Hobson, and Mike Gilbert, backed by Accel, Norwest, ATVentures, Meritech, Intel, and Invesco
- **2003** — Transitioned from founding CEO to Executive Chairman at Omneon
- **2010** — Omneon acquired by Harmonic Inc. for $307 million in September 2010
- **2010** — Served in Office of the CEO at Harmonic Inc. as advisor following Omneon acquisition
- **2012** — Stepped down from Harmonic Inc. advisory role in November 2012
- **2013** — Co-founded SDVI Corporation in January 2013 alongside Simon Eldridge and Jeff Beachy; joined as President & CEO
- **2018** — Sky led a strategic investment round in SDVI, joining Fox, Turner, and Discovery as investors
- **2020** — SDVI received 2019 Technology & Engineering Emmy Award alongside Fox, Discovery, AWS, and Evertz for 'Pioneering Public Cloud-Based Media Supply Chains'
- **2020** — SDVI raised $2.92M in venture funding (July 2020)
- **2023** — SDVI achieved net-zero carbon footprint status
- **2025** — SDVI signed Strategic Collaboration Agreement with AWS to accelerate cloud-based media supply chain innovation
- **2026** — SDVI launched next-generation Rally platform with graphical supply chain builder and agentic AI foundation

## Achievements

- Co-founded Omneon Video Networks, which became the leading broadcast video server company before being sold to Harmonic Inc. for $307 million in 2010
- Youngest General Manager in Tektronix history, running the corporation's most profitable division
- Co-founded SDVI Corporation and built the Emmy Award-winning Rally media supply chain platform
- SDVI Rally won a 2019 Technology & Engineering Emmy Award from the National Academy of Television Arts & Sciences
- Secured major clients including Fox, Sky, Warner Bros. Discovery, A+E Networks, Comcast, ITV, RTL
- SDVI Rally demonstrated 70% improvement in time to market with 85% cost savings for customers
- SDVI achieved net-zero carbon footprint in 2023
- SDVI Rally won Product and Project of the Year awards at NAB 2025
- SDVI signed AWS Strategic Collaboration Agreement (2025) to deepen cloud media supply chain innovation

## Latest updates

- **2026-04** — SDVI launched next-generation Rally platform featuring graphical supply chain builder, modular functions layer, and agentic AI foundation
- **2026-04** — Iyuno deployed SDVI Rally platform across 45 studios in 29 countries
- **2026-03** — SDVI showcased expanded Rally Connect distribution and new technology integrations at 2026 NAB Show
- **2025-03** — SDVI signed Strategic Collaboration Agreement with AWS to accelerate cloud-based media supply chain innovation
- **2025-04** — SDVI Rally earned Product and Project of the Year awards at NAB 2025
- **2023-01** — SDVI achieved net-zero carbon footprint status

## Links

- Website: https://sdvi.com
- LinkedIn: http://www.linkedin.com/in/lawrence-kaplan-8053555b
- Twitter/X: https://twitter.com/sdvicorp
- YouTube: https://www.youtube.com/watch?v=S5xRwbO7BNs
- Facebook: https://facebook.com/SDVICorp/

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Profile page: https://yespress.io/lawrence-kaplan
Published by YesPress — https://yespress.io
Last updated: 2026-05-16