# Lavender 💜🔮

> Lavender makes AI software for sales email: an Email Coach that scores and improves drafts inside existing inboxes, and Ora, an agent that researches prospects, writes personalized messages and sends outreach. Its customers include sales teams at Twilio, Clari and Sendoso; its business combines subscriptions for individual sellers and teams with monthly pricing for launched Ora agents.

- **Founded:** 2020
- **Headquarters:** New York, United States
- **Founders:** William Ballance (Co-founder and CEO), Will Allred (Co-founder and COO (identified in 2023 investor announcement)), Casey Corvino (Co-founder and CTO (identified in public founder interview))
- **Products:** AI Email Coach, Personalization Assistant, Coaching Dashboard, Lavender Anywhere, Ora
- **Notable:** Announced $13.2 million across seed and Series A financing in February 2023., Company reports SOC 2 Type II certification obtained in November 2023., Published a 2026 benchmark using 231,818 recent cold emails, excluding automated replies and bounces.

## Products & services

- **AI Email Coach** — Real-time email scoring, suggested improvements, AI drafting, personalization research and mobile optimization within inbox and sales-platform workflows.
- **Personalization Assistant** — Surfaces prospect information and suggestions for relevant outreach.
- **Coaching Dashboard** — Team and individual performance insights, coaching opportunities and customized scoring.
- **Lavender Anywhere** — Extends assistance beyond native inbox integrations to other text fields.
- **Ora** — AI sales agent for researching accounts, writing personalized emails and sending outreach; free to build, $500 per launched agent per month for 1,000 emails per month as listed October 2026.
- **Sales Email Certification and Training** — Courses, weekly training and an email newsletter on sales communication.

## Achievements

- Announced $13.2 million across seed and Series A financing in February 2023.
- Company reports SOC 2 Type II certification obtained in November 2023.
- Published a 2026 benchmark using 231,818 recent cold emails, excluding automated replies and bounces.
- Built a customer base including Twilio, Clari and Sendoso.

## Latest updates

- **2026-03** — Updated Cold Email Benchmark Report published March 30; sample comprises 231,818 cold emails analyzed as of February 4, 2026.
- **2026-02** — Published product help articles for Ora company bios, historical email analysis, CRM integrations and security.
- **2025-11** — Will Allred published a critique of signal-based outbound focusing on missing context and commodity messaging.

## Links

- Website: https://lavender.ai/
- LinkedIn: https://www.linkedin.com/company/itslavenderduh/
- Twitter/X: https://twitter.com/lavenderhq
- YouTube: https://www.youtube.com/@itslavenderduh
- Instagram: https://instagram.com/itslavenderduh
- Facebook: https://facebook.com/trylavender/

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Profile page: https://yespress.io/lavender
Published by YesPress — https://yespress.io
Last updated: 2026-10-03