# Laurence Beaudoin

> Laurence Gagnon Beaudoin is a Montreal-based marketing executive whose career connects editorial craft, e-commerce growth, customer experience and brand building. After early work in publishing and content, she helped scale Cook it, became a partner there, advised Quebec companies, served as FoodHero's CMO and joined Omy Lab as chief marketing officer in 2023. At Omy, she leads marketing across growth, customer experience and technology while keeping personalized skincare grounded in customer service rather than novelty.

- **Role:** Chief Marketing Officer at Omy Lab
- **Organizations:** Omy Lab, FoodHero, Cook it, Les Pas Sortables, Société des célébrations du 375e anniversaire de Montréal, Sid Lee, Musée des beaux-arts de Montréal
- **Education:** Bachelor's degree in communication, writing and multimedia, Université de Sherbrooke, Graduate diploma in management, HEC Montréal, Executive education, Cambridge Judge Business School
- **Known for:** Named to Infopresse's 30/30 list in 2020., Finalist for Executive of the Year at the RJCCQ Grands Prix de la relève d'affaires in 2021., Helped Cook it reach the top of Léger's ranking for online customer experience in Canada.

## Career timeline

- **2012-2013** — Represented Université de Sherbrooke in the social media category at the Jeux de la communication.
- **2014** — Worked on content at Sid Lee and served as culture editor at Université de Sherbrooke's Le Collectif.
- **2014-2018** — Founded and edited the blog Les Pas Sortables.
- **2016-2017** — Managed community and content for the Société des célébrations du 375e anniversaire de Montréal.
- **2018-2022** — Joined Cook it, led marketing and customer experience during rapid growth, and became a partner.
- **2020-2022** — Became co-president of the Montreal Museum of Fine Arts' Cercle des jeunes philanthropes.
- **2022-2023** — Worked as an independent consultant and executive advisor to growing Quebec companies.
- **2023** — Joined FoodHero's executive committee as chief marketing officer.
- **2023-present** — Serves as chief marketing officer at Omy Lab.

## Achievements

- Named to Infopresse's 30/30 list in 2020.
- Finalist for Executive of the Year at the RJCCQ Grands Prix de la relève d'affaires in 2021.
- Helped Cook it reach the top of Léger's ranking for online customer experience in Canada.
- Became a partner at Cook it after joining the company in 2018.
- Received a social involvement and tribute award at the Gala Alpha in 2021.
- Built and led marketing and customer-experience teams during Cook it's growth period.

## Latest updates

- **2025-02** — Appeared on QUB radio as Omy Lab's chief marketing officer.
- **2025-02** — Discussed Omy Lab's personalized beauty model, the role of SkinIA and the company's approach to authentic ambassadors in a Grenier interview.
- **2024-09** — Publicly recruited for a marketing assistant role supporting her and Omy Lab's marketing directors in Montreal and Quebec City.
- **2023-11** — Omy Lab announced her appointment as chief marketing officer.

## Links

- Website: https://omycosmetics.com
- LinkedIn: https://www.linkedin.com/in/laurencegb
- Twitter/X: https://twitter.com/laurencegb
- Instagram: https://www.instagram.com/laurence_gb

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Profile page: https://yespress.io/laurence-beaudoin
Published by YesPress — https://yespress.io
Last updated: 2026-08-24