# Lauren Banyar Reich

> Lauren Banyar Reich is a public relations executive, entrepreneur, and advisor who founded LBR/PR in 2015 after more than a decade in New York agencies. She built the firm around earned media, thought leadership, direct communication, and a flexible culture designed to value employees as whole people. In July 2026, Geben Communication acquired LBR/PR, bringing its media relationships and earned-media practice into a broader integrated agency.

- **Role:** Founder of LBR/PR
- **Organizations:** LBR/PR, Geben Communication, grIP Venture Studio, Peppercomm, Janine Gordon Associates, Jane Wesman Public Relations, University of Maryland
- **Education:** Journalism, University of Maryland, School of Journalism
- **Known for:** Founded and led LBR/PR for more than 11 years before its acquisition by Geben Communication in July 2026., Built a flexible agency culture intended to value freelance, part-time, and full-time employees as whole people., Developed LBR/PR In A Box, a customized, done-with-you PR offering for organizations not ready for a full agency retainer.

## Career timeline

- **Early 2000s** — Began her career managing production and celebrity talent for major fundraising events.
- **Before 2010** — Spent four years at Jane Wesman Public Relations working in book publicity.
- **2010-2013** — Served in senior leadership at Janine Gordon Associates, including as vice president and director.
- **2013-2014** — Led luxury accounts within Peppercomm's consumer group.
- **2015** — Founded LBR/PR after first treating entrepreneurship as a six-month pilot.
- **2021** — Joined grIP Venture Studio as an advisor in public relations and strategic communications.
- **2024** — Expanded access to the firm's approach through the customized LBR/PR In A Box offering.
- **2026** — Geben Communication acquired LBR/PR after more than 11 years of independent operation.

## Achievements

- Founded and led LBR/PR for more than 11 years before its acquisition by Geben Communication in July 2026.
- Built a flexible agency culture intended to value freelance, part-time, and full-time employees as whole people.
- Developed LBR/PR In A Box, a customized, done-with-you PR offering for organizations not ready for a full agency retainer.
- Published public-relations thought leadership in outlets including Bloomberg Law and Medium.
- Served as a public relations and strategic communications advisor to grIP Venture Studio.

## Latest updates

- **2026-07** — Geben Communication acquired LBR/PR, adding the firm's earned-media expertise and relationships to Geben's broader communications capabilities.
- **2026-07** — Reich publicly described the sale as both a smart business decision and an aligned next chapter for the agency's values, clients, and team.
- **2026-04** — Reich continued publishing The Soapbox, LBR/PR's blog on reputation, visibility, media, and public relations.

## Links

- Website: https://www.lbrpr.com
- LinkedIn: https://www.linkedin.com/in/lbrpr/

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Profile page: https://yespress.io/lauren-reich
Published by YesPress — https://yespress.io
Last updated: 2026-08-26