# Lauren Smart Mannetti

> Lauren Smart Mannetti is GNC's Pittsburgh-based senior vice president and chief marketing officer, an operator whose career spans agency media planning, integrated communications, digital marketing and executive brand leadership. Since joining GNC in 2019, she has helped modernize the retailer's marketing operation, expand its in-house creative capacity, strengthen its loyalty program and connect media investment to measurable customer growth.

- **Role:** SVP, Chief Marketing Officer at GNC
- **Organizations:** GNC, BRUNNERWORKS, MARC USA, Women in Retail Leadership Circle
- **Education:** Bachelor of Science in Marketing, Indiana University of Pennsylvania
- **Known for:** Named one of PR Daily's 2023 Top Women in Marketing in the Brand Marketer category., Led marketing for the Beyond Raw Concept X launch, which PR Daily reported exceeded first-month sales projections by 25%., Drove media optimization credited with a 4.5% year-over-year increase in incremental marginal revenue.

## Career timeline

- **Early career** — Worked as a senior media planner at MARC USA in Pittsburgh.
- **Before 2019** — Held vice president roles in communications planning, integrated planning and media at BRUNNERWORKS.
- **2019** — Joined GNC and went on to hold director of media and senior director of digital and media roles.
- **2023** — Served as GNC's vice president of marketing and was named a PR Daily Top Woman in Marketing in the Brand Marketer category.
- **2024-07** — Became GNC's chief marketing officer; current public listings identify her as senior vice president and chief marketing officer.
- **2026** — Continues to be publicly identified as GNC's SVP and chief marketing officer and as a member of Women in Retail Leadership Circle.

## Achievements

- Named one of PR Daily's 2023 Top Women in Marketing in the Brand Marketer category.
- Led marketing for the Beyond Raw Concept X launch, which PR Daily reported exceeded first-month sales projections by 25%.
- Drove media optimization credited with a 4.5% year-over-year increase in incremental marginal revenue.
- Oversaw a PR transformation that generated 190 earned stories and more than 874 million earned impressions.
- Helped grow the myGNC Rewards program by more than 1.2 million members and reach its highest satisfaction rate at the time, based on 2022 data.
- Marketing initiatives under her leadership generated 749,000 incremental new customers in 2022.
- Expanded GNC's in-house creative team by 40% to handle more brand work internally.

## Latest updates

- **2026-06** — Public leadership listings continued to identify Mannetti as GNC's SVP and chief marketing officer.
- **2026-06** — Women in Retail Leadership Circle welcomed Mannetti among GNC's members for the year.
- **2025-10** — A GNC team member credited Mannetti's support and guidance in the company's return to Olympia Weekend.
- **2025-06** — Women in Retail Leadership Circle listed Mannetti among the leaders covered by GNC's renewed corporate partnership.

## Links

- Website: https://www.gnc.com/
- LinkedIn: https://www.linkedin.com/in/lsmart

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Profile page: https://yespress.io/lauren-mannetti
Published by YesPress — https://yespress.io
Last updated: 2026-08-14