# Lauren Kleinman

> Lauren Kleinman is the Los Angeles founder and CEO of Dreamday and co-founder of The Quality Edit and Quality Media. After early roles at StartEngine and Scopely and a founding-team, VP of Marketing role at Ritual, she launched Dreamday in 2019 to join public relations and affiliate marketing in one measurable discipline she calls Performance PR. Her later work extends that thesis into publishing, paid amplification, founder visibility and AI-enabled agency operations.

- **Role:** Founder and CEO at Dreamday; co-founder of The Quality Edit and Quality Media
- **Organizations:** Dreamday, The Quality Edit, Quality Media, Ritual, Scopely, StartEngine, Cayton Children’s Museum, Boys & Girls Clubs of America
- **Education:** Studies in Communications and Entrepreneurship, University of Southern California
- **Known for:** Defined Dreamday’s Performance PR approach, integrating traditional public relations and affiliate marketing in one scope., Built Dreamday and co-built Quality Media without external funding., Dreamday was named an Inc. Best Workplace in 2023.

## Career timeline

- **Post-college** — Joined StartEngine as its first employee when it was a startup accelerator.
- **Before 2015** — Joined Scopely as an early employee and led corporate communications; later accounts describe her as its 16th employee.
- **2015-2019** — Served on Ritual’s founding team and as VP of Marketing, helping shape branding, packaging, positioning, PR and strategic partnerships.
- **2019** — Founded Dreamday as a consultancy and defined its Performance PR model, joining traditional PR with affiliate marketing.
- **2020** — Co-founded The Quality Edit and Quality Media, expanding the model into publishing and performance amplification.
- **2023** — Dreamday was named an Inc. Best Workplace.
- **2024** — Dreamday ranked No. 719 on the Inc. 5000 and was recognized by Fast Company among innovative PR and brand-strategy companies.
- **2025** — Named to the Inc. Female Founders 500; launched The Founder Flow and began publishing an Inc. column.
- **2026** — Wrote publicly about founder visibility, AI-search strategy and Dreamday’s move from AI experiments to a dedicated engineering hire.

## Achievements

- Defined Dreamday’s Performance PR approach, integrating traditional public relations and affiliate marketing in one scope.
- Built Dreamday and co-built Quality Media without external funding.
- Dreamday was named an Inc. Best Workplace in 2023.
- Dreamday ranked No. 719 on the 2024 Inc. 5000.
- Named to the Inc. Female Founders 500 in 2025 and again publicly reported as a three-time honoree in 2026.
- Dreamday and Quality Media were both named to the 2025 Inc. 5000 and Adweek’s Fastest Growing Agencies list.
- Dreamday reports more than $700 million in total client revenue driven and 12,616 pieces of press secured in 2025.
- Built a philanthropic partnership for Dreamday and Quality Media with Boys & Girls Clubs of America.

## Latest updates

- **2026-08** — Appeared on Behind Her Empire to discuss turning workplace frustration into a business and building two bootstrapped agencies.
- **2026-07** — Featured as a Performance PR and affiliate-marketing expert focused on discovery in AI answer engines.
- **2026-05** — Published an Inc. column describing Dreamday and Quality Media’s progression from AI consulting and training to hiring a full-time AI engineer.
- **2026-03** — Published an Inc. column arguing that founder visibility has become part of brand infrastructure in an era of fragmented media and AI search.
- **2026-08** — Publicly described herself as a three-time Inc. Female Founders 500 honoree.

## Links

- Website: https://www.dreamday.la/
- LinkedIn: https://www.linkedin.com/in/laurenkleinman/
- Instagram: https://www.instagram.com/lauren.kleinman/

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Profile page: https://yespress.io/lauren-kleinman
Published by YesPress — https://yespress.io
Last updated: 2026-09-22