# Lauren Beckstedt

> Lauren E. Beckstedt is Senior Vice President and Global Chief Marketing Officer of Brunswick Corporation, where she oversees enterprise marketing across a portfolio of more than 60 marine brands. After beginning in marketing and communications, moving through Life Fitness and taking an unusual turn into talent strategy, she became Brunswick's Enterprise CMO in 2021. Her work has centered on unifying a fragmented marketing operation, expanding digital and customer-experience capabilities, and using consumer insight across brands including Mercury Marine, Boston Whaler, Sea Ray, Freedom Boat Club and Navico Group. She serves on the North American board of the Marketing + Media Alliance and was named ChicagoCMO's 2026 Global CMO of the Year.

- **Role:** Senior Vice President and Global Chief Marketing Officer at Brunswick Corporation
- **Organizations:** Brunswick Corporation, Life Fitness, InMovement, Restaurant.com, Marketing + Media Alliance, Discover Boating Advisory Group
- **Education:** Bachelor's degree in journalism, University of Iowa, Master of Business Administration, Northwestern University - Kellogg School of Management
- **Known for:** Unified marketing capabilities across Brunswick's portfolio of more than 60 brands under an integrated enterprise model., Established Ripl, a 15,000-member consumer advisory community for boating enthusiasts., Named ChicagoCMO Global CMO of the Year in 2026.

## Career timeline

- **2009** — Led a global public-relations campaign for the 5th World Water Forum that was named a PR News Global Campaign of the Year honoree.
- **2010** — Joined the Brunswick organization through its former Life Fitness division and later held roles of increasing responsibility, including director of marketing and strategy for InMovement.
- **2014** — Received industry communications honors for the 2013 Personal Trainers to Watch global PR campaign.
- **2016-2018** — Worked in Brunswick talent management and employment brand, applying marketing and strategy skills to the company's operating-model changes.
- **2018-2021** — Served in chief marketing officer roles across Brunswick's boat, business acceleration and enterprise marketing operations.
- **2021** — Named Enterprise Chief Marketing Officer at Brunswick; also received Boating Industry's 40 Under 40 and Women Making Waves honors.
- **2022-2023** — Named an OnCon Icon Top 100 Marketer in consecutive years.
- **2025** — Appeared on Building Better CMOs to discuss brand value, career risk, consumer insight and Brunswick's marketing transformation.
- **2026** — Named ChicagoCMO Global CMO of the Year and served as 2026 chair of ChicagoCMO.

## Achievements

- Unified marketing capabilities across Brunswick's portfolio of more than 60 brands under an integrated enterprise model.
- Established Ripl, a 15,000-member consumer advisory community for boating enthusiasts.
- Named ChicagoCMO Global CMO of the Year in 2026.
- Named an OnCon Icon Top 100 Marketer in 2022 and 2023.
- Received Boating Industry's Women Making Waves and 40 Under 40 honors in 2021.
- Serves on the North American board of the Marketing + Media Alliance.
- Credited in the 2026 ORBIE program with more than doubling marketing-attributable revenue at Brunswick.

## Latest updates

- **2026-06** — Appeared in a Discover Boating video advocating an industry-wide approach to attract new participants and measure campaign performance through a monthly Health Score Index.
- **2026-05** — Brunswick announced that she had won the 2026 ChicagoCMO Global CMO of the Year ORBIE Award.
- **2025-06** — Appeared on the Building Better CMOs podcast in an episode titled Anchoring Brand Value.
- **2023-04** — Received an OnCon Icon Top 100 Marketers Award for the second consecutive year.

## Links

- Website: https://www.brunswick.com
- LinkedIn: https://www.linkedin.com/in/laurenbeckstedt

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Profile page: https://yespress.io/lauren-beckstedt
Published by YesPress — https://yespress.io
Last updated: 2026-08-11