# Laurel Myers

> Laurel Angelica Myers is a consumer-products operator and co-founder of Prima whose career runs from digital media at Participant Media to brand, product, purpose, and sustainability leadership at The Honest Company. At Prima, she helped turn a confusing CBD boom into a disciplined brand-building exercise: lead with education, design for trust, submit claims to outside standards, and make the unglamorous operating details part of the product. The company reached Sephora, became a Certified B Corporation, raised about $12.5 million, navigated a failed combination and operational pause, and was sold to Sky Marketing Corporation in February 2025.

- **Role:** Co-Founder at Prima
- **Organizations:** Prima, Uplifter Brands, The Honest Company, Participant Media, TakePart, O'Malley International Associates
- **Education:** Bachelor of Arts in Religion, Princeton University
- **Known for:** Co-founded Prima and helped launch it first as an education platform, then as a consumer-products company., Led brand strategy and product development during The Honest Company's first five years and later oversaw purpose and sustainability strategy., Helped Prima become a Certified B Corporation and the first hemp CBD brand with EWG Verified products.

## Career timeline

- **Early career** — Worked as an associate at O'Malley International Associates, then in content, production, and partnerships roles at Participant Media's TakePart.
- **2012** — Joined The Honest Company and went on to lead brand strategy and product development during the company's first five years before overseeing purpose and sustainability strategy.
- **2018** — Co-founded Prima with Christopher Gavigan and Jessica Assaf in Santa Monica.
- **2019-03** — Prima launched an educational platform before introducing its first three products in June 2019; the company had raised approximately $3.3 million in seed funding.
- **2020** — Prima became a Certified B Corporation, earned EWG verification for products, and expanded nationally with Sephora.
- **2021-05** — Prima raised a $9.2 million seed-plus round and expanded its retail and product ambitions.
- **2022-12** — Announced a proposed combination with Prospect Farms under Uplifter Brands, with Myers and Brad Tipper named co-CEOs.
- **2023** — Prima paused operations after the proposed combination did not close as planned and the company reassessed its growth strategy.
- **2025-02** — Prima was sold by The Hedgehog Company to Sky Marketing Corporation for an undisclosed amount.

## Achievements

- Co-founded Prima and helped launch it first as an education platform, then as a consumer-products company.
- Led brand strategy and product development during The Honest Company's first five years and later oversaw purpose and sustainability strategy.
- Helped Prima become a Certified B Corporation and the first hemp CBD brand with EWG Verified products.
- Helped build Prima's national Sephora partnership and contributed to the retailer's standards for CBD products.
- Helped Prima raise approximately $12.5 million across its seed and seed-plus rounds.
- Helped take Prima from direct-to-consumer sales into retailers including Sephora, Nordstrom, Thrive Market, Erewhon, and Pharmaca.

## Latest updates

- **2025-02** — Sky Marketing Corporation acquired Prima from The Hedgehog Company for an undisclosed amount, planning to rebuild direct-to-consumer distribution and later expand retail reach.
- **2023** — Prima paused operations after an unsuccessful proposed combination with Prospect Farms and reassessed its growth strategy.
- **2022-12** — Prima announced a proposed combination with Prospect Farms under Uplifter Brands, naming Myers and Brad Tipper co-CEOs; the transaction later failed to close as planned.

## Links

- Website: https://prima.co
- LinkedIn: https://www.linkedin.com/in/laurel-angelica-myers
- Twitter/X: https://twitter.com/prima
- YouTube: https://www.youtube.com/@PrimaSkincare/
- Instagram: https://www.instagram.com/prima
- Facebook: https://www.facebook.com/liveprima/
- TikTok: https://www.tiktok.com/@prima

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Profile page: https://yespress.io/laurel-myers
Published by YesPress — https://yespress.io
Last updated: 2026-08-26