# Laurel Angelica Myers

> Laurel Angelica Myers is a Santa Monica-based consumer-products operator and co-founder of Prima. Following work at Participant Media and The Honest Company, she became Prima’s original COO and was named Co-CEO of Uplifter Brands in its December 2022 announcement. Her work spans brand strategy, product development, organizational leadership and sustainability.

- **Role:** Co-Founder at Prima
- **Organizations:** Prima, Uplifter Brands, The Honest Company, Participant Media / TakePart
- **Education:** Bachelor of Arts, Princeton University
- **Known for:** Co-founded Prima and served as its original COO., Helped build a brand that reached national retailers including Sephora and Nordstrom., Part of the founding team as Prima raised approximately $12.5 million over two disclosed rounds.

## Career timeline

- **Before Prima** — Worked at Participant Media / TakePart in digital media.
- **Before Prima** — Led brand strategy and product development during The Honest Company’s first five years, then oversaw purpose and sustainability strategy.
- **2018** — Co-founded Prima with Christopher Gavigan and Jessica Assaf.
- **2019** — Served as co-founder and COO as Prima launched its education platform in March and first three products in June.
- **2021** — Prima announced a $9.2 million seed-plus financing round.
- **2022** — Named Co-CEO alongside Brad Tipper in the December Uplifter Brands announcement; later reporting said the proposed Prospect Farms combination fell apart.
- **2025** — Prima was acquired by Sky Marketing Corporation.

## Achievements

- Co-founded Prima and served as its original COO.
- Helped build a brand that reached national retailers including Sephora and Nordstrom.
- Part of the founding team as Prima raised approximately $12.5 million over two disclosed rounds.
- Worked on Prima’s B Corporation assessment process.

## Latest updates

- **2025-02** — Sky Marketing Corporation acquired Prima; the announcement identified Myers as an original co-founder. Beauty Independent reported that the earlier Prospect Farms transaction had fallen apart.

## Links

- LinkedIn: https://www.linkedin.com/in/laurel-angelica-myers

---

Profile page: https://yespress.io/laurel-angelica-myers
Published by YesPress — https://yespress.io
Last updated: 2026-10-21