# Laura Wilbanks

> Laura Wilbanks is a Dallas-based marketing executive and the senior vice president of marketing and business development at Insperity. Across a career spanning telecommunications, information services, professional content and human-resources services, she has worked at GTE, AT&T, Equifax, Thomson Reuters and Insperity. Her operating pattern is consistent: connect corporate vision to marketing strategy, organize teams around clearer customer segments and use measurable goals to turn strategy into coordinated work. She also writes and speaks about authenticity, mentorship and recognizing leaders for their abilities rather than gender labels.

- **Role:** Senior Vice President, Marketing and Business Development at Insperity
- **Organizations:** Insperity, Thomson Reuters, Equifax, AT&T, GTE, University of Washington Michael G. Foster School of Business
- **Education:** Business degree, University of Washington, Michael G. Foster School of Business
- **Known for:** Rose from an Equifax business-development role in 1998 to company chief marketing officer in 2017., At Equifax U.S. Information Solutions, created industry-vertical marketing teams and helped deliver a three-year strategic plan spanning pricing, products, channels and demand generation., Served as chief marketing officer of Thomson Reuters and participated in its CEO Operating Committee.

## Career timeline

- **Before 1998** — Held channel marketing and sales-management roles in telecommunications at GTE and AT&T.
- **1998** — Joined Equifax as business development lead for the telecommunications vertical.
- **2000** — Was named a vice president at Equifax, followed by leadership roles in market development, insights, planning and product management.
- **2010** — Became senior vice president of strategic marketing at Equifax.
- **2013** — Became senior vice president and senior marketing officer for Equifax U.S. Information Solutions.
- **2017** — Was appointed chief marketing officer of Equifax.
- **2019** — Joined Thomson Reuters as chief marketing officer.
- **2020** — Published a World Economic Forum essay on authenticity, gender labels and developing future leaders.
- **2023** — Joined Insperity as senior vice president of marketing and business development.
- **2024** — Published “Setting The Pace for Success,” describing continuous improvement and the use of objectives and key results to align teams.

## Achievements

- Rose from an Equifax business-development role in 1998 to company chief marketing officer in 2017.
- At Equifax U.S. Information Solutions, created industry-vertical marketing teams and helped deliver a three-year strategic plan spanning pricing, products, channels and demand generation.
- Served as chief marketing officer of Thomson Reuters and participated in its CEO Operating Committee.
- Leads marketing and business development at Insperity, with responsibility for sales innovation, brand strategy, digital and social marketing, and events.
- Has served on a Dallas nonprofit board and an associated event executive leadership team.
- Published leadership commentary through the World Economic Forum and LinkedIn.

## Latest updates

- **2025-05** — Appeared in Insperity material about its Workday partnership, describing technology as a way to support productivity, connection and growth in workforce management.
- **2024-03** — Published the LinkedIn article “Setting The Pace for Success” about continuous improvement and using objectives and key results to align teams.
- **2023-04** — Began her role as Insperity's senior vice president of marketing and business development.

## Links

- Website: https://www.insperity.com/leadership/laura-wilbanks/
- LinkedIn: https://www.linkedin.com/in/laura-wilbanks

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Profile page: https://yespress.io/laura-wilbanks
Published by YesPress — https://yespress.io
Last updated: 2026-08-11