# Laura Schoen

> Laura Schoen is the Brazilian-born communications executive who serves as Chief Healthcare Officer of The Weber Shandwick Collective and Chair of Latin America. Since joining Weber Shandwick in 2000, she has helped quadruple its global healthcare practice, built out its owned Latin American network and advised multinational organizations on reputation, crisis preparedness and complex healthcare communications.

- **Role:** Chief Healthcare Officer, The Weber Shandwick Collective; Chair, Latin America; Chief Healthcare Officer, DXTRA Health
- **Organizations:** The Weber Shandwick Collective, Weber Shandwick, DXTRA Health, 4As Health
- **Nationality:** Brazilian
- **Education:** M.A. in International Relations, University of Pennsylvania
- **Known for:** Quadrupled the size of Weber Shandwick's global healthcare practice during her tenure., Built Weber Shandwick's Latin American presence into five wholly owned offices across Brazil, Mexico and Colombia., Inducted into the MM+M Hall of Femme in 2017.

## Career timeline

- **1984** — Began her U.S. public relations career at Burson-Marsteller after completing a master's degree and a six-month interview process.
- **2000** — Joined Weber Shandwick and began leading the growth of its global healthcare practice.
- **2009** — Named Chair of Latin America while retaining responsibility for the global healthcare practice.
- **2011** — Led Weber Shandwick's move into directly owned operations in Latin America, which later grew to five offices across Brazil, Mexico and Colombia.
- **2014** — Served on the inaugural Health Jury at the Cannes Lions International Festival of Creativity.
- **2017** — Inducted into the MM+M Hall of Femme.
- **2019** — Received PRWeek's inaugural Best PR Professional in Latin America award.
- **2020** — Inducted into PRWeek's Hall of Femme and named Chief Healthcare Officer of Constituency Management Group, the predecessor structure to DXTRA Health.
- **2022** — Named Outstanding Agency Professional at the PRWeek U.S. Healthcare + Pharma Communications Awards.
- **2024** — Appointed Chief Healthcare Officer of The Weber Shandwick Collective, overseeing health work across its agencies while retaining her DXTRA Health and Latin America responsibilities.

## Achievements

- Quadrupled the size of Weber Shandwick's global healthcare practice during her tenure.
- Built Weber Shandwick's Latin American presence into five wholly owned offices across Brazil, Mexico and Colombia.
- Inducted into the MM+M Hall of Femme in 2017.
- Named PRWeek's inaugural Best PR Professional in Latin America in 2019.
- Inducted into PRWeek's Hall of Femme in 2020.
- Named Outstanding Agency Professional at the 2022 PRWeek U.S. Healthcare + Pharma Communications Awards.
- Served on the inaugural Cannes Lions Health Jury in 2014.

## Latest updates

- **2024-01** — Named Chief Healthcare Officer of The Weber Shandwick Collective, expanding her oversight to healthcare work across all of its agencies.
- **2022-05** — Received the inaugural Outstanding Agency Professional honor at the PRWeek U.S. Healthcare + Pharma Communications Awards.
- **2022-06** — Led the integrated DXTRA Health team appointed as Moderna's global corporate agency of record.

## Links

- Website: https://webershandwick.com/our-people/laura-schoen
- LinkedIn: https://www.linkedin.com/in/laura-schoen-1964a75

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Profile page: https://yespress.io/laura-schoen
Published by YesPress — https://yespress.io
Last updated: 2026-09-22