# Laura McCullough

> Laura McCullough is VP of Brand Strategy & Creative at ServiceNow, the $13B enterprise AI platform company. She leads the creative vision behind one of B2B tech's most distinctive brand identities, including the blockbuster campaign featuring Idris Elba as a ServiceNow brand ambassador. Before ServiceNow, she spent nearly two decades at Ogilvy, rising from junior account work to Senior Partner managing global accounts for Cisco, IBM, and CDW.

- **Role:** VP of Brand Strategy & Creative at ServiceNow
- **Organizations:** ServiceNow, Ogilvy
- **Nationality:** American
- **Education:** BS in Marketing and International Business, Georgetown University, International Studies, Danish Institute for Study Abroad
- **Known for:** Led brand strategy for ServiceNow's high-profile 'Connecting Corners with AI' campaign featuring Idris Elba (2024-2025), Drove ServiceNow brand transformation from enterprise IT software to AI platform identity, Nearly two-decade career at Ogilvy managing global accounts for Cisco, IBM, and CDW

## Career timeline

- **2002** — Joined Ogilvy at age 21, starting her nearly two-decade career at the agency
- **2002-2011** — Senior Partner, Group Account Director at Ogilvy China - managed major technology accounts including Cisco and IBM
- **2011-2019** — Senior Partner, Executive Group Director at Ogilvy - oversaw integrated campaigns for global B2B technology brands
- **2019-2021** — Head of Business Development at Ogilvy - led new business strategy and client acquisition
- **2021** — Joined ServiceNow as VP of Brand Strategy & Creative, leading brand transformation for the $13B enterprise platform
- **2024** — Oversaw launch of 'Put AI to Work for People' campaign featuring Idris Elba as ServiceNow brand ambassador
- **2025** — Led 'Connecting Corners with AI' campaign with BBDO New York, extending the Idris Elba partnership

## Achievements

- Led brand strategy for ServiceNow's high-profile 'Connecting Corners with AI' campaign featuring Idris Elba (2024-2025)
- Drove ServiceNow brand transformation from enterprise IT software to AI platform identity
- Nearly two-decade career at Ogilvy managing global accounts for Cisco, IBM, and CDW
- Built and led ServiceNow's brand strategy and creative function since June 2021
- Credited as VP of Brand Strategy & Creative on award-recognized ServiceNow campaigns
- Listed in Effie Award case database for ServiceNow's 'The World Works With ServiceNow' campaign

## Latest updates

- **2025-01** — ServiceNow's 'Connecting Corners with AI' campaign launched, featuring Idris Elba, directed by Matt Aselton via BBDO New York - with McCullough serving as VP Brand Strategy & Creative
- **2024-05** — ServiceNow launched 'Put AI to Work for People' campaign with Idris Elba as brand ambassador, overseen by McCullough

## Links

- LinkedIn: https://www.linkedin.com/in/laurarmccullough/

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Profile page: https://yespress.io/laura-mccullough
Published by YesPress — https://yespress.io
Last updated: 2026-06-29