# Laura Fitton

> Laura Fitton (@Pistachio) is a Boston-based entrepreneur and social media pioneer who convinced the world that Twitter was a serious business tool - years before anyone else believed it. She founded the first Twitter-for-business consultancy (Pistachio Consulting), built the first Twitter app store (oneforty.com, acquired by HubSpot in 2011), co-authored 'Twitter for Dummies' with a foreword by Jack Dorsey, and pioneered the first 'donate by tweeting' charity campaign. After nearly a decade as HubSpot's Inbound Marketing Evangelist, she now runs The Enough Company, applying her evangelism and storytelling skills to accelerating climate solutions through market forces.

- **Role:** Founder at The Enough Company
- **Organizations:** The Enough Company, Pistachio Consulting, HubSpot (alumni), Oneforty (acquired)
- **From:** United States
- **Nationality:** American
- **Education:** College Scholar Program - Self-designed major in Environmental Science and Public Policy, Cornell University
- **Known for:** Founded the world's first Twitter-for-business consultancy (Pistachio Consulting, 2008), Pioneered the first 'donate by tweeting' charity campaign (@WellWishes, 2008) - raised $25,000 for Charity:Water funding five wells, Founded oneforty.com (2009), the first comprehensive Twitter app marketplace

## Career timeline

- **Pre-2007** — ~12 years of marketing and presentations consulting; also worked as journalist and in entrepreneurial roles
- **2007** — Began speaking professionally about business use of Twitter; credited with convincing Guy Kawasaki and thousands of tech executives that Twitter had real business value
- **2008-09** — Founded Pistachio Consulting - the world's first Twitter-for-business consultancy; clients included Ford, J&J, IBM, Anthem Healthcare
- **2008-12** — Ran @WellWishes holiday campaign for Charity:Water - first-ever 'donate by tweeting' charity campaign; raised $25,000 funding five wells
- **2009** — Founded oneforty.com, described by TechCrunch as 'the app store for Twitter'; raised $2.25M in funding
- **2009** — Co-authored 'Twitter for Dummies' with foreword by Jack Dorsey
- **2010** — Named one of Fast Company's Most Influential Women in Technology
- **2011-08** — Oneforty acquired by HubSpot; joined HubSpot as Inbound Marketing Evangelist
- **2011-2019** — ~8 years at HubSpot; ran INBOUND Bold Talks stage for 5 years; built influencer relations program; lectured at Harvard Business School, MIT-Sloan, Cornell
- **2019-10** — Founded The Enough Company (enough.co) - climate economy evangelism and consulting
- **2020-2022** — Battled Long COVID limiting work to 2-3 hours per day; delayed Enough Company launch
- **2020-present** — Fractional VP Growth for climate startups; helping companies grow through pitch development, PR, communications, and marketing strategy

## Achievements

- Founded the world's first Twitter-for-business consultancy (Pistachio Consulting, 2008)
- Pioneered the first 'donate by tweeting' charity campaign (@WellWishes, 2008) - raised $25,000 for Charity:Water funding five wells
- Founded oneforty.com (2009), the first comprehensive Twitter app marketplace
- Successfully exited oneforty via HubSpot acquisition (2011)
- Co-authored multiple editions of 'Twitter for Dummies' with foreword by Jack Dorsey
- Named Fast Company's Most Influential Women in Technology (2010)
- Built organic Twitter following of ~120,000 without pursuing follower growth
- Featured in Seth Godin's 'Tribes: We Need You to Lead Us' (2008)
- Quoted in 50+ national publications including WSJ, Forbes, Fortune, Newsweek, NYT Magazine
- Used mobile livestreaming technology as early as 2008-2010, years before mainstream adoption
- Women's Inspiration Network Award - PepsiCo (2011)
- Woman to Watch - MassHighTech (2011)
- WEST Leadership Award - Women Entrepreneurs in Science & Technology (2011)
- Named one of 44 Female Founders Every Entrepreneur Should Know - Mashable (2012)

## Latest updates

- **2025** — Running The Enough Company as Fractional VP Growth for climate startups; personal website tagline: 'Let's Talk Stakeholder-Led Growth'
- **2022-05** — Recovered from Long COVID sufficiently to resume full work at The Enough Company
- **2019-10** — Founded The Enough Company (enough.co) to evangelize market-driven climate solutions

## Links

- Website: https://laurafitton.com/
- LinkedIn: https://www.linkedin.com/in/pistachio/
- Twitter/X: https://x.com/Pistachio
- Instagram: https://www.instagram.com/laurafitton/
- Facebook: https://www.facebook.com/PistachioLJ/

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Profile page: https://yespress.io/laura-fitton
Published by YesPress — https://yespress.io
Last updated: 2026-04-28