# Laura Bennett

> Laura Bennett is an actuary, entrepreneur and former insurance executive based in Greater Cleveland. She co-founded Embrace Pet Insurance with Alex Krooglik in 2003 and served as CEO for 14 years, later building Blink by Chubb and leading Chubb’s North American Digital Consumer Division. Her work also includes mentoring women entrepreneurs and consulting through Gosling’s Leap. In October 2026 she discussed starting Falls Forward Holdings, a new pet insurance venture.

- **Role:** Building Falls Forward Holdings (reported October 2026)
- **Organizations:** Embrace Pet Insurance, Chubb, Blink by Chubb, Gosling’s Leap, Falls Forward Holdings, North American Pet Health Insurance Association, Burning River Coffee Community
- **Nationality:** British-Canadian-American (self-description)
- **Education:** MBA, The Wharton School, University of Pennsylvania
- **Known for:** Co-founded Embrace after the 2003 Wharton Business Plan Competition win., Led Embrace for 14 years, reaching more than $50 million in gross written premiums by her departure., Built Blink by Chubb and subsequently led a broader digital consumer division.

## Career timeline

- **Before 2003** — Spent 12 years working in insurance, including actuarial work in Toronto and Dublin, before attending Wharton.
- **2003** — Part of the winning Wharton Business Plan Competition team; co-founded Embrace with Alex Krooglik.
- **2004** — Embrace received funding from Cleveland’s JumpStart.
- **2006** — Embrace sold its first policy in September, according to its company fact sheet.
- **2003–2017** — Served as Embrace CEO for 14 years.
- **2016** — Named to Insurance Business America’s Elite Women list.
- **2019** — Joined Chubb to build a digital consumer insurance business.
- **2022** — Expanded her role to president of Chubb’s North American Digital Consumer Division.
- **2026** — Discussed starting Falls Forward Holdings and delivered a closing keynote discussion at COSE’s BIG Summit.

## Achievements

- Co-founded Embrace after the 2003 Wharton Business Plan Competition win.
- Led Embrace for 14 years, reaching more than $50 million in gross written premiums by her departure.
- Built Blink by Chubb and subsequently led a broader digital consumer division.
- Named an Actuarial Pioneer by the Society of Actuaries.
- Named to Insurance Business America’s Elite Women 2016.
- Founded Burning River Coffee Community for women entrepreneurs in Northeast Ohio.

## Latest updates

- **2026-10** — COSE’s October 21 interview reported that Bennett was starting Falls Forward Holdings after her Chubb and Gosling’s Leap chapters; she had delivered the closing keynote discussion at the 2026 BIG Summit.
- **2024-09** — Appeared with Embrace co-founder Alex Krooglik on Lay of the Land episode 183 to discuss their company-building experience.

## Links

- LinkedIn: https://www.linkedin.com/in/laurabennett
- Twitter/X: https://twitter.com/laurabennett
- Facebook: https://www.facebook.com/laurajvbennett

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Profile page: https://yespress.io/laura-bennett
Published by YesPress — https://yespress.io
Last updated: 2026-10-26