# Laura Baker

> Laura Baker is the Chief Marketing Officer of Weed Man, where she applies experience from Tim Hortons, Sleep Country Canada, Edward Jones Canada and Home Hardware to the unusual challenge of building one brand across a network of locally operated businesses. Her approach joins performance analytics with customer insight, long-term brand investment and clear internal communication.

- **Role:** Chief Marketing Officer at Weed Man
- **Organizations:** Weed Man, Home Hardware Stores Limited, Edward Jones Canada, Sleep Country Canada, Tim Hortons, Turf Magazine
- **Education:** Honours Bachelor of Business Administration in Marketing, minor in Political Science, Wilfrid Laurier University
- **Known for:** Helped drive Home Hardware’s Scene+ partnership., Contributed to the revitalization of Home Hardware’s BeautiTone paint private brand., Led marketing functions across dealer-owned, franchised, corporate-owned and independent business models.

## Career timeline

- **Before 2019** — Held marketing leadership roles at Tim Hortons and Sleep Country Canada, including leading digital marketing at Tim Hortons and serving as Senior Vice President of Marketing at Sleep Country Canada.
- **2019-2021** — Served as Head of Marketing for Edward Jones Canada.
- **2021-2025** — Led marketing at Home Hardware Stores Limited, becoming Chief Marketing Officer. Her tenure included work on the Scene+ partnership and the BeautiTone private brand.
- **2025** — Joined Weed Man as Chief Marketing Officer.
- **2025** — Joined Turf Magazine’s Editorial Advisory Board as a representative of Weed Man.
- **2026** — Appeared on The Bliss Business Podcast to discuss turning marketing into a revenue engine.

## Achievements

- Helped drive Home Hardware’s Scene+ partnership.
- Contributed to the revitalization of Home Hardware’s BeautiTone paint private brand.
- Led marketing functions across dealer-owned, franchised, corporate-owned and independent business models.
- Appointed to Turf Magazine’s Editorial Advisory Board in 2025.
- Oversees marketing at Weed Man for a system described by her podcast biography as serving more than 775,000 customers across 1,000 North American territories.

## Latest updates

- **2026-01** — Appeared on The Bliss Business Podcast episode 'Turning Marketing into a Revenue Engine.'
- **2025-10** — Publicly highlighted Weed Man’s growth, investment in marketing and technology, and focus on customer experience after the company moved up in the Franchise Times Top 400 ranking.
- **2025-09** — Named as a member of Turf Magazine’s Editorial Advisory Board.
- **2025-07** — Weed Man announced her appointment as Chief Marketing Officer.

## Links

- Website: https://weedmanfranchise.com
- LinkedIn: https://www.linkedin.com/in/laura-ann-baker

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Profile page: https://yespress.io/laura-baker
Published by YesPress — https://yespress.io
Last updated: 2026-08-24