# Launchmetrics

> Launchmetrics provides software, data and services for fashion, lifestyle and beauty brands to manage samples, contacts, events and digital assets, monitor media coverage and benchmark brand performance. Its proprietary Media Impact Value (MIV) estimates exposure value across channels and Voices. Formed by the 2016 merger of Fashion GPS and Augure, it is majority-owned by Lectra and reports more than 1,700 clients.

- **Founded:** 2016
- **Headquarters:** New York, United States; operating headquarters in Paris, France
- **Founders:** Michael Jaïs (Launchmetrics co-founder and CEO; Augure co-founder), Eddie Mullon (Launchmetrics co-founder; Fashion GPS founder; President at the 2016 merger)
- **Products:** Samples, Events, Contacts, Galleries, Discover
- **Notable:** Reports more than 1,700 clients., Created the proprietary Media Impact Value (MIV) measurement framework, introduced in 2018 according to its tenth-anniversary announcement., The 223 Agency case study reports 92% lower sample loss and three hours saved per day.

## Products & services

- **Samples** — Tracks inventory, requests, loans, returns and associated coverage; supports barcode and RFID workflows.
- **Events** — Guest lists, invitations, RSVP tracking, seating and event reporting for physical, digital and hybrid events.
- **Contacts** — Centralized media and influencer contacts with email creation and engagement tracking.
- **Galleries** — Branded digital showrooms and digital asset distribution, including sample requests.
- **Discover** — Print, online and social media monitoring and campaign reporting using MIV.
- **Insights** — Brand performance tracking and competitive benchmarking across markets, channels and Voices.
- **China Analytics / PARKLU** — China-focused influencer and media analytics; PARKLU was acquired in 2020.
- **Launchmetrics Spotlight** — Visual content production and licensing; incorporates the former IMAXtree business.
- **AI Brand Visibility Tracking** — Weekly brand visibility, narrative and competitive analysis across ChatGPT, Claude, Gemini and Perplexity.

## Achievements

- Reports more than 1,700 clients.
- Created the proprietary Media Impact Value (MIV) measurement framework, introduced in 2018 according to its tenth-anniversary announcement.
- The 223 Agency case study reports 92% lower sample loss and three hours saved per day.
- Jacquemus case study reports delivery of 30% more samples after adopting Launchmetrics tools.
- Built a portfolio through acquisitions including Visual Box, Style Coalition, IMAXtree, PARKLU and DMR.

## Latest updates

- **2025-06** — Lectra purchased an additional stake for USD 23.8 million, bringing ownership to 63.2%, according to its Q1 2026 financial information.
- **2026-06** — Launchmetrics marked ten years since the Fashion GPS/Augure merger and outlined a focus on deeper qualitative intelligence.
- **2026-10** — As of research on October 1, its website offers AI Brand Visibility Tracking across ChatGPT, Claude, Gemini and Perplexity; the exact launch date is unverified.

## Links

- Website: https://www.launchmetrics.com
- LinkedIn: https://www.linkedin.com/company/launchmetrics
- Twitter/X: https://twitter.com/launchmetrics
- YouTube: https://www.youtube.com/@launchmetrics9613
- Instagram: https://www.instagram.com/launchmetrics/
- Facebook: https://facebook.com/launchmetrics

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Profile page: https://yespress.io/launchmetrics
Published by YesPress — https://yespress.io
Last updated: 2026-10-01