# Laughlin Constable

> Laughlin Constable is an independent, full-service brand-experience agency founded in Milwaukee in 1976 and now headquartered in Chicago, with a second office in Milwaukee. It combines strategy, creative, media, public relations, experience design, technology and in-house production, selling an integrated alternative to both specialist shops and large holding-company networks. Its current thesis is that useful brands should feel personal, a claim it has turned into the PXB Factor research framework and, with Universal Agents, the Interplay AI operating system.

- **Founded:** 1976
- **Headquarters:** Chicago, United States
- **Founders:** Steve Laughlin (Co-founder; board chairman), Dennis Frankenberry (Co-founder; creative leader), John Constable (Co-founder; art director)
- **Products:** Integrated brand experiences, HIVE Content Studio, PXB Factor, PXB Factor services, PULSE Report
- **Notable:** Won Gold in Ad Age's 2024 Small Agency of the Year category for agencies with 76-150 employees., The ASPCA 'Through Their Eyes' campaign was listed among the 2024 U.S. Effie winners., Fleet Farm's first year of the 'Seasons' platform doubled brand awareness, tripled consideration and more than doubled online sales, according to the agency case study.

## Products & services

- **Integrated brand experiences** — Brand and business strategy, campaign development, brand design, media strategy and activation, public relations, data and analytics, experience design, content and technology development.
- **HIVE Content Studio** — In-house production operation designed for cost-conscious, high-volume content creation across channels.
- **PXB Factor** — A research and consulting framework that scores brands from 0 to 100 across inspirational, human-centered, contextually useful, culturally connected and dynamic dimensions.
- **PXB Factor services** — Includes the Accelerator, Total 360 consumer research, a half-day Spark Session and Hive Five, which delivers five tactical ideas in 15 days.
- **PULSE Report** — Recurring proprietary healthcare consumer research; the 2025 edition examined disruption in the patient-primary-care relationship and attitudes toward AI.
- **Interplay** — An AI operating system developed with Universal Agents that organizes agency knowledge into maintained, reusable 'living blocks' for strategy and creative work.

## Achievements

- Won Gold in Ad Age's 2024 Small Agency of the Year category for agencies with 76-150 employees.
- The ASPCA 'Through Their Eyes' campaign was listed among the 2024 U.S. Effie winners.
- Fleet Farm's first year of the 'Seasons' platform doubled brand awareness, tripled consideration and more than doubled online sales, according to the agency case study.
- Jewelers Mutual's 'Obsessed' work lifted aided awareness 25%, unaided awareness 33% and display conversion 115% year over year, contributing to a record year for new policies.
- MLG Capital's program generated 1,700 articles, 1.4 billion earned impressions and a reported $13.7 million in PR value.
- Crisis Prevention Institute work generated more than 500 pieces of coverage, 609 million impressions and a reported $5.6 million in ad value, plus a PRSA Bronze Anvil.
- Named No. 4 on ADWEEK's 2026 fastest-growing agencies list for its size category, according to the agency's LinkedIn update.

## Latest updates

- **2026-09** — The agency said it ranked No. 4 nationally among the fastest-growing agencies in its size class on ADWEEK's 2026 list.
- **2026-09** — Master Lock's 'Master It' work was shortlisted for a 2026 4As Jay Chiat Award in Brand Transformation Strategy.
- **2026-07** — QuikTrip's 'Savor Summerhood' was voted Ad Age's best campaign of June 2026.
- **2026-06** — CEO Anthony Romano presented Interplay and the case for proprietary independent-agency intelligence around Cannes Lions.
- **2026-03** — Laughlin Constable and Universal Agents opened Interplay to additional independent-agency alpha partners after roughly a year of development and testing.
- **2025** — Published a PULSE report on disruption in the patient-primary-care relationship, including Gen Z's health-information habits and comfort with clinical AI.
- **2024-07** — Won Gold as Ad Age's Small Agency of the Year in the 76-150 employee category.

## Links

- Website: https://www.laughlin.com
- LinkedIn: https://www.linkedin.com/company/laughlin-constable
- Twitter/X: https://twitter.com/laughlinagency
- Instagram: https://www.instagram.com/laughlinconstable/
- Facebook: https://www.facebook.com/LaughlinConstable/

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Profile page: https://yespress.io/laughlin-constable
Published by YesPress — https://yespress.io
Last updated: 2026-09-24