# Lauchlan Rogers

> Lauchlan Rogers is Vice President and Chief Marketing Officer at Destination Ontario, where he leads tourism marketing for Canada's most populous province. A York University graduate whose studies combined anthropology, human geography and geographic information systems, he moved from agency work and freelance digital strategy into Destination Ontario, advancing from social media advisor to CMO. His work joins creative campaigns, shared marketing infrastructure, consumer research and a growing focus on how generative AI is changing travel discovery.

- **Role:** Vice President and Chief Marketing Officer at Destination Ontario
- **Organizations:** Destination Ontario, Ontario Tourism Marketing Partnership Corporation
- **Education:** Honours double major in anthropology and human geography, with a certificate in geographic information systems, York University
- **Known for:** Advanced inside Destination Ontario from social media advisor to Vice President and Chief Marketing Officer., Led marketing work associated with more than 50 dedicated partner campaigns in 2024, which Rogers said received a 96% satisfaction and approval rating from surveyed partners., Helped develop and launch the We Stand domestic tourism campaign in roughly six weeks with Destination Ontario, government and agency partners.

## Career timeline

- **2010-2014** — Studied at York University and graduated on the Dean's List with an honours double major and a certificate program.
- **After 2014** — Worked at an advertising agency, beginning in accounts and developing into a digital strategist.
- **Before joining Destination Ontario** — Worked freelance in digital strategy while travelling and backpacking.
- **Before 2020** — Joined the organization then known as the Ontario Tourism Marketing Partnership Corporation as a social media advisor, later becoming a digital marketing lead and global content manager.
- **Circa 2020-2024** — Moved into the Director of Marketing role during pandemic recovery planning and held it for about four years.
- **Circa 2024-present** — Became Vice President and Chief Marketing Officer at Destination Ontario.

## Achievements

- Advanced inside Destination Ontario from social media advisor to Vice President and Chief Marketing Officer.
- Led marketing work associated with more than 50 dedicated partner campaigns in 2024, which Rogers said received a 96% satisfaction and approval rating from surveyed partners.
- Helped develop and launch the We Stand domestic tourism campaign in roughly six weeks with Destination Ontario, government and agency partners.
- Expanded shared marketing capabilities for tourism partners, including creative production, media buying, reporting and campaign measurement.
- Presented Destination Ontario's strategic response to generative AI and changing travel discovery in 2026.
- Was credited on Destination Ontario campaign work including Fall Deeply in Color and Stand and Explore a Place Like No Other.

## Latest updates

- **2026-05** — Delivered a featured presentation on how generative AI and AI-powered search are changing tourism discovery and online visibility.
- **2025-05** — Discussed his career, Destination Ontario's partner marketing system, AI, sustainability and the We Stand campaign on TIAO's Forward Motion podcast.
- **2025-05** — Shared Destination Ontario's We Stand campaign and credited collaboration across the team, tourism industry and levels of government.

## Links

- Website: https://www.destinationontario.com
- LinkedIn: https://www.linkedin.com/in/lauchlan-rogers

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Profile page: https://yespress.io/lauchlan-rogers
Published by YesPress — https://yespress.io
Last updated: 2026-08-24