# Latitude

> Latitude is an independent, woman-owned strategic creative agency based in Minneapolis, with a Portland presence, that handles brand strategy, integrated campaigns, retail experiences, activations, PR, social and content. Its unusual operating choice is also its clearest positioning: the company donates 50% of profits to organizations working on poverty, health, education and abuse, a model it retained after experiential work collapsed during the pandemic and the agency rebuilt around social-first campaigns and brand strategy.

- **Founded:** 2009
- **Headquarters:** Minneapolis, United States
- **Founders:** Krista Carroll (Co-founder and Chair), Jeremy Carroll (Co-founder)
- **Products:** Strategy, Creative and brand design, Retail experience, Experiential activation, PR and social
- **Notable:** Directed more than $8.5 million to charitable causes across more than 30 countries, according to the company., Created Caribou Coffee's six-episode Dream Date campaign, which reported 23.1 million views, 742.5 million earned impressions and sales 170% above expectations., Designed and produced Adidas' Messi-themed Fútopia pop-up in Miami in two weeks.

## Products & services

- **Strategy** — Brand positioning, audience and cultural intelligence, research, social listening, measurement and channel planning.
- **Creative and brand design** — Integrated campaigns, earned activations, identity systems, naming, messaging, packaging and brand playbooks.
- **Retail experience** — Store and environmental design, fixtures, shopper journeys, seasonal programming, production, installation and pop-ups.
- **Experiential activation** — Pop-ups, tours, sponsorship activations, sampling and community engagement moments.
- **PR and social** — Earned media, social strategy, cultural monitoring, creator programs, partnerships and always-on content.
- **Content production** — Film, photography, social-first content, animation, CGI, 3D, live capture and asset versioning.

## Achievements

- Directed more than $8.5 million to charitable causes across more than 30 countries, according to the company.
- Created Caribou Coffee's six-episode Dream Date campaign, which reported 23.1 million views, 742.5 million earned impressions and sales 170% above expectations.
- Designed and produced Adidas' Messi-themed Fútopia pop-up in Miami in two weeks.
- Won a 2025 Twin Cities Business Community Impact Award for the Gratitude awareness campaign.
- Rebuilt after losing 90% of revenue in one week at the start of the pandemic; gross revenue later grew about 25% in 2024, according to Twin Cities Business.
- Maintained a client relationship with Adidas for more than a decade and expanded into F1 and FIFA World Cup 2026 retail work.

## Latest updates

- **2026-08** — Latitude's LinkedIn showed integrated Adidas FIFA World Cup retail activations combining flagship experiences, local creators and live customization.
- **2026-06** — The agency highlighted Adidas Motorsports retail environments tied to the Mercedes-AMG Petronas Formula One partnership.
- **2026-04** — Latitude supported the National Park Foundation's Earth Month 'Give It Up For Parks' campaign.
- **2025-12** — Allison Checco became CEO as founder Krista Carroll moved to chair; the agency outlined plans to grow staff and expand in Oregon, Florida and new client categories.
- **2025-10** — Twin Cities Business recognized Latitude's Gratitude campaign with a Community Impact Award.

## Links

- Website: https://www.lat.co/
- LinkedIn: https://www.linkedin.com/company/latitude
- Twitter/X: https://twitter.com/LatitudeForGood
- YouTube: https://www.youtube.com/@Latitude-agency
- Instagram: https://www.instagram.com/lat.co/
- Facebook: https://www.facebook.com/LAT.C0/

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Profile page: https://yespress.io/latitude
Published by YesPress — https://yespress.io
Last updated: 2026-09-24