# Later

> Later combines social media scheduling, influencer campaign software and services, and creator affiliate commerce. Its evolution from Latergramme through the Mavrck combination and Mavely acquisition connects content planning with creator selection, campaign reporting and attributable purchases for creators, small businesses, agencies and enterprise brands.

- **Founded:** 2014
- **Headquarters:** Boston, United States
- **Founders:** Roger Patterson (Co-founder and former CEO of original Later), Ian MacKinnon (Co-founder of original Later; former CTO), Matt Smith (Co-founder of original Later; led growth and customer experience), Cindy Chen (Co-founder of original Later), Lyle Stevens (Mavrck co-founder; Later Chief Strategy Officer), Sean Naegeli (Mavrck co-founder), Christopher Wolfel (Mavrck co-founder)
- **Products:** Later Social, Link in Bio, Later Influence, Later for Creators, Later EdgeAI
- **Notable:** Acquired Mavely in a publicly announced $250 million transaction in January 2025., Reported more than $300 million in cumulative creator payouts in September 2026., Reported revenue more than doubled in two years, including 50% growth in the preceding 12 months, in September 2026; no absolute revenue disclosed in that release.

## Products & services

- **Later Social** — Visual content planning, scheduling, publishing, approvals, inbox management and analytics; capabilities vary by plan and network.
- **Link in Bio** — A landing page for turning social profile traffic into visits to products, content and other destinations.
- **Later Influence** — Enterprise creator discovery, vetting, contracting, campaign management and measurement, alongside full-service campaign programs.
- **Later for Creators** — Affiliate linking and creator commerce formerly branded Mavely; creators can track commissions and performance.
- **Later EdgeAI** — Predictive intelligence informed by creator, content and commerce data to support campaign decisions.
- **Later 360** — Unified influencer program reporting spanning awareness and commerce outcomes.
- **Social Listening** — Conversation monitoring, brand mentions, competitive intelligence and trend insights.
- **Creator AEO** — Creator marketing offering intended to improve brand visibility in AI answer engines.

## Achievements

- Acquired Mavely in a publicly announced $250 million transaction in January 2025.
- Reported more than $300 million in cumulative creator payouts in September 2026.
- Reported revenue more than doubled in two years, including 50% growth in the preceding 12 months, in September 2026; no absolute revenue disclosed in that release.
- Reported G2 Winter 2026 Leader recognition for influencer marketing for the fifth consecutive year.

## Latest updates

- **2026-09** — September 24: announced live YouTube Creator Partnerships API integration.
- **2026-09** — September 1: Mavely began operating as Later; company reported over $300 million in cumulative creator payouts.
- **2026-02** — February 24: revealed new visual identity and voice to reflect its expanded influencer marketing business.
- **2026-02** — February 17: launched Later 360 unified reporting.
- **2025-10** — October 28: introduced Later EdgeAI predictive intelligence.

## Links

- Website: https://later.com/
- LinkedIn: https://www.linkedin.com/company/later-official/
- Twitter/X: https://twitter.com/latermedia/
- YouTube: https://www.youtube.com/@LaterMedia
- Instagram: https://www.instagram.com/latermedia/
- Facebook: https://www.facebook.com/latermedia/
- TikTok: https://www.tiktok.com/@later.com/

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Profile page: https://yespress.io/later
Published by YesPress — https://yespress.io
Last updated: 2026-09-30