# LASSO

> LASSO builds modular business software for live event and entertainment companies, connecting crew scheduling, time tracking, payroll, travel, inventory, projects, quotes, invoices, payments, and show execution. Its Crew Marketplace also supplies technical talent, while its LASSO Intelligence beta adds an AI assistant across operational records.

- **Founded:** 2014
- **Headquarters:** Nashville, United States
- **Founders:** Clay Sifford (Founder and CEO)
- **Products:** Crew Management, Inventory Management, Project Management, Financial Management, Crew Marketplace
- **Notable:** Ranked 271 overall on Deloitte’s 2022 Technology Fast 500, according to its November 2022 announcement., Included on the 2022 Inc. 5000 list., Announced inclusion on Inc.’s 2024 Best Workplaces list.

## Products & services

- **Crew Management** — Scheduling, crew documents and onboarding, time tracking, travel, payroll, and talent sourcing for event workforces.
- **Inventory Management** — Asset management, gear orders, warehouse operations and activities, logistics, and equipment availability.
- **Project Management** — Load-in and load-out task templates, project chat, content storage, Gantt views, and guest access.
- **Financial Management** — Quotes, invoices, and embedded payment workflows tied to event operations.
- **Crew Marketplace** — Technical event labor sourcing to supplement a customer’s own crew roster; marketplace crew are employed by LASSO.
- **Shoflo Rundown and Prompter** — Shared cue sheets, real-time show updates, and teleprompter capabilities added through the Shoflo acquisition.
- **LASSO Intelligence / Lassie** — AI assistant announced in limited beta in May 2026, offering operational questions, confirmed workflow execution, and proactive alerts.

## Achievements

- Ranked 271 overall on Deloitte’s 2022 Technology Fast 500, according to its November 2022 announcement.
- Included on the 2022 Inc. 5000 list.
- Announced inclusion on Inc.’s 2024 Best Workplaces list.
- Acquired Intrinsic in December 2021 and Shoflo in June 2025.
- Demo center reports more than 500,000 professionals on the platform.

## Latest updates

- **2026-05** — Announced the limited beta of LASSO Intelligence, powered by the Lassie agent. The announcement projected general availability later in 2026.
- **2025-06** — Acquired Shoflo, adding rundown and teleprompter software; acquisition price was not disclosed.

## Links

- Website: https://www.lasso.io/
- LinkedIn: https://www.linkedin.com/company/lasso-io
- Twitter/X: https://twitter.com/Lasso_io
- YouTube: https://www.youtube.com/channel/UCYklHKEGbYJNLbQPTwN1ebA
- Instagram: https://www.instagram.com/lasso.io/
- Facebook: https://www.facebook.com/lasso.io/

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Profile page: https://yespress.io/lasso
Published by YesPress — https://yespress.io
Last updated: 2026-10-23