# Larson Communications

> Larson Communications is an education-focused strategic communications agency founded by Gary Larson in 2007. It serves school networks, education nonprofits, research and advocacy organizations with media relations, messaging, crisis communications, branding and digital recruitment. Public contracts document both monthly retainers and scoped consulting work.

- **Founded:** 2007
- **Headquarters:** San Juan Capistrano, United States (current public contact address; LinkedIn lists San Francisco)
- **Founders:** Gary Larson (Founder, President & CEO)
- **Team size:** 16 people listed on the official team page at research time; not a verified payroll count.
- **Products:** Communications strategy, Public relations, Digital recruitment and advocacy, Branding and marketing, Social media
- **Notable:** The California Center on Teaching Careers case study reports over 6,000 We Want You! signups., The same case study reports 3,880,119 Be Their Joy impressions and 56,602 landing-page clicks; these are agency-reported engagement measures, not hires., Education Trust-West case study describes helping its Majority Report and county-level map reach The New York Times.

## Products & services

- **Communications strategy** — Audience and message development, spokesperson training, workshops and strategic counsel.
- **Public relations** — Media pitching, research releases, leadership visibility, charter renewal and facilities campaigns, and crisis communications.
- **Digital recruitment and advocacy** — Paid search and social advertising, landing pages, email campaigns and lead management for enrollment, staffing and advocacy.
- **Branding and marketing** — Positioning, visual identities, campaign language, reports and presentation design.
- **Social media** — Strategy, content calendars, graphics and account management.

## Achievements

- The California Center on Teaching Careers case study reports over 6,000 We Want You! signups.
- The same case study reports 3,880,119 Be Their Joy impressions and 56,602 landing-page clicks; these are agency-reported engagement measures, not hires.
- Education Trust-West case study describes helping its Majority Report and county-level map reach The New York Times.

## Latest updates

- **2026-04** — The National Charter Schools Institute lists Gary Larson's April 28, 2026 Bold By Choice Summit talk, Don't Make Them Wait: Break the Playbook.
- **2025-08** — A public Navigator Schools agreement specifies a retainer term beginning August 1, 2025, with payments through July 2026 and a possible month-to-month continuation subject to renewal.
- **2024-10** — Larson's California Center on Teaching Careers case study reports recruitment and mental-health awareness campaign results.

## Links

- Website: https://larsonpr.com/
- LinkedIn: https://www.linkedin.com/company/larson-communications/
- Twitter/X: https://twitter.com/LarsonPR
- Facebook: https://www.facebook.com/LarsonCommunications/

---

Profile page: https://yespress.io/larson-communications
Published by YesPress — https://yespress.io
Last updated: 2026-09-13