# Lars Sneftrup Pedersen

> Lars Sneftrup Pedersen is the Danish founder and CEO of Admin By Request, whose career spans teenage game development, systems administration and software development at Sonofon, and enterprise security software. He began building Automation Studio in 2008; Admin By Request’s Endpoint Privilege Management product followed in 2017. He is also an investor in and board chairman of procurement software company Intellis.

- **Role:** Founder and CEO at Admin By Request
- **Organizations:** Admin By Request, FastTrack Software, Intellis, Sonofon (now Telenor)
- **Nationality:** Danish
- **Education:** Datamatiker (computing qualification), UCN, Aalborg (as named in the company-hosted 2024 interview), EDB-assistent
- **Known for:** Created and sold computer games as a teenager, including one for DKK 35,000., Developed Sonofon’s first online shop and retail system., Founded the software business that became Admin By Request.

## Career timeline

- **1985-1995** — Freelance game developer.
- **1994** — Completed his datamatiker education.
- **1995-2001** — System administrator at Sonofon.
- **2001-2010** — Senior developer at Sonofon.
- **2008** — Started his software venture and began building Automation Studio.
- **2017** — First Admin By Request Endpoint Privilege Management release.
- **2023** — Admin By Request announced its Kevin Magnussen partnership on February 20.
- **2024-08** — Released Secure Remote Access with his development team.
- **2024-09** — Joined the ownership group of Intellis.
- **2024-12** — Appeared on Intellis Talks Tech with Stig Larsen and Kevin Magnussen.
- **2026-08** — Admin By Request launched Web Access Management on August 3.

## Achievements

- Created and sold computer games as a teenager, including one for DKK 35,000.
- Developed Sonofon’s first online shop and retail system.
- Founded the software business that became Admin By Request.
- Built Admin By Request’s product range from Endpoint Privilege Management to include Secure Remote Access and Web Access Management.
- Received the 2024 regional thematic owner-manager award in North Jutland, covered by PwC’s CXO magazine.
- Became an Intellis investor and board chairman.

## Latest updates

- **2026-10** — In an October 12 announcement ahead of it-sa on October 27-29, Pedersen said customer conversations at exhibition stands help shape product development, including Web Access Management.
- **2026-08** — Launched Web Access Management on August 3, bringing the platform to three named products.
- **2026-01** — Admin By Request announced renewed 2026 partnerships with Nico Hulkenberg and Kevin Magnussen.

## Links

- Website: https://www.adminbyrequest.com/en/
- LinkedIn: https://www.linkedin.com/in/larssneftrup

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Profile page: https://yespress.io/lars-sneftrup-pedersen
Published by YesPress — https://yespress.io
Last updated: 2026-10-21