# Lars Ropeid Selsås

> Lars Ropeid Selsås is a Norwegian software engineer and boost.ai co-founder who served as CEO from 2016 to 2022. His career connects machine-learning work in Silicon Valley with a return to Norway, an initial bank deployment and an ongoing focus on product development.

- **Role:** Founder at boost.ai
- **Organizations:** boost.ai, Gamut
- **Nationality:** Norwegian
- **Education:** Master’s studies in information technology; not completed, University of Stavanger
- **Known for:** Co-founded boost.ai in 2016., Led the company through its first bank deployment and Nordic Capital partnership., Helped develop the platform’s underlying machine-learning technology.

## Career timeline

- **2013** — Moved to Silicon Valley to work in technology and develop machine-learning expertise.
- **2016** — Returned to Norway and co-founded boost.ai with Hadle Ropeid Selsås and Henry Vaage Iversen.
- **2017** — The SR-Bank virtual assistant went live early in the year.
- **2019** — Presented boost.ai with Sam Danby at FinovateFall.
- **2021** — Nordic Capital partnership announced; later outlined an employee equity-sharing arrangement.
- **2022** — Handed the CEO role to Jerry Haywood to focus on product development; appointment announced November 25, effective December 1.
- **2023** — Represented boost.ai as Founder in the announcement of LLM-enhanced platform features.
- **2026** — Automation Anywhere announced an agreement to acquire boost.ai on October 7; expected Q4 close remained conditional.

## Achievements

- Co-founded boost.ai in 2016.
- Led the company through its first bank deployment and Nordic Capital partnership.
- Helped develop the platform’s underlying machine-learning technology.

## Latest updates

- **2026-10** — Automation Anywhere announced a definitive agreement to acquire boost.ai from Nordic Capital; closing expected in Q4 2026 subject to conditions.
- **2025-02** — His article about connecting LLMs to company-specific data was marked last updated February 6, 2025.
- **2024-04** — His generative-first platform article was marked last updated April 16, 2024.

## Links

- Website: https://boost.ai/authors/lars-ropeid-selsas/
- LinkedIn: https://www.linkedin.com/in/lars-sels%C3%A5s-25421563/

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Profile page: https://yespress.io/lars-ropeid-selsas
Published by YesPress — https://yespress.io
Last updated: 2026-10-21