# Lars Pedersen

> Lars Sneftrup Pedersen is the founder and CEO of Admin By Request, a cloud-based Privileged Access Management (PAM) platform headquartered in Aalborg, Denmark with U.S. operations in San Francisco. He built Admin By Request from the ground up starting in 2017, scaling it 900% over five years to serve enterprise clients including McLaren, the Red Cross, the Bill & Melinda Gates Foundation, and Disney. A serial entrepreneur and software veteran with roots at Telenor Denmark and FastTrack Software, Lars has become one of Denmark's leading figures in endpoint security, earning the 2024 Regional Owner-Manager of the Year award for Digital Transformation in Northern Jutland. He is also a tech investor in Intellis and an unlikely sponsor of Formula 1 driver Kevin Magnussen.

- **Role:** Founder and CEO at Admin By Request
- **Organizations:** Admin By Request, FastTrack Software Aps, ServiceBroker A/S, Intellis, Telenor DK
- **From:** Denmark
- **Nationality:** Danish
- **Education:** Technical/Computer Science, Aalborg University (presumed)
- **Known for:** Founded Admin By Request in 2017 and scaled it 900% over five years, Won the 2024 Regional Thematic Prize (Digital Transformation) at the PwC Owner-Manager of the Year awards in Northern Jutland, Secured enterprise clients including McLaren, Red Cross, Bill & Melinda Gates Foundation, and Disney

## Career timeline

- **Early career** — Senior Developer and Systems Administrator at Telenor DK
- **Mid career** — CEO of ServiceBroker A/S, managing consumer electronics repairs for major manufacturers
- **Pre-2017** — Founder and CEO of FastTrack Software Aps
- **2017** — Founded Admin By Request, a cloud-based PAM platform
- **2023** — Admin By Request sponsors Formula 1 driver Kevin Magnussen; Lars attends races
- **2024** — Won Regional Owner-Manager of the Year Thematic Prize in Northern Jutland for Digital Transformation (PwC Denmark)
- **2024-2025** — Expanded Admin By Request globally with datacenters in Singapore, Germany, USA, Netherlands, UK
- **2025** — Launched new datacenter POP in Singapore
- **2025** — Joined Intellis as tech investor and ownership member
- **2026** — Renewed Kevin Magnussen partnership through 2026 Formula 1 season

## Achievements

- Founded Admin By Request in 2017 and scaled it 900% over five years
- Won the 2024 Regional Thematic Prize (Digital Transformation) at the PwC Owner-Manager of the Year awards in Northern Jutland
- Secured enterprise clients including McLaren, Red Cross, Bill & Melinda Gates Foundation, and Disney
- Expanded Admin By Request to global offices in San Francisco, New York, Chicago, London, Munich, New Zealand, Thailand, Denmark, Sweden, and Norway
- Launched datacenters across Singapore, Germany, USA, Netherlands, and UK
- Built and maintained a multi-year sponsorship with Formula 1 and FIA WEC driver Kevin Magnussen
- Invited by the Danish foreign ministry to present in China
- Tech investor in Aalborg-based Intellis

## Latest updates

- **2026-04** — Admin By Request renewed its partnership with Kevin Magnussen for the 2026 Formula 1 and FIA WEC season
- **2025-05** — Admin By Request launched a new datacenter POP in Singapore, expanding Asia-Pacific coverage
- **2025-01** — Lars joined Intellis as a tech investor and ownership member
- **2024-11** — Lars won the Regional Thematic Prize for Digital Transformation at the PwC Owner-Manager of the Year awards in Northern Jutland

## Links

- Website: https://adminbyrequest.com
- LinkedIn: https://www.linkedin.com/in/larssneftrup/
- GitHub: https://github.com/Admin-By-Request
- YouTube: https://www.youtube.com/shorts/OWSxsDSOS2s
- Instagram: https://www.instagram.com/larssneftrup/
- Facebook: https://www.facebook.com/lars.s.pedersen.39/

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Profile page: https://yespress.io/lars-pedersen
Published by YesPress — https://yespress.io
Last updated: 2026-05-16