# Larry Rosenfeld

> Larry Rosenfeld is the co-founder and former CEO of Sage Communications, the McLean, Virginia marketing and public relations agency. After a career spanning nearly five decades, including roughly three decades at Stackig, he retired from Sage’s CEO role in August 2021. Later CONNECTpreneur programs identify him with Tysons Angels Group and as an investor at McLean Partners.

- **Role:** Co-founder and former CEO at Sage Communications; investor at McLean Partners (listed June 2025)
- **Organizations:** Sage Communications, Stackig Advertising and Public Relations, McLean Partners, Tysons Angels Group, George Mason University Department of Communication Insight Committee
- **Known for:** Co-founded and led Sage Communications until his 2021 retirement as CEO., Led Sage during its acquisitions of Brotman-Winter-Fried Communications and Longbottom Communications., Sage reported 25 percent growth in fiscal 2011 and a 43 percent staffing increase from January 2011 to January 2012.

## Career timeline

- **Before 2004** — Spent roughly three decades at Stackig Advertising and Public Relations, including serving as president; worked there with David Gorodetski.
- **2004** — Co-founded Sage with David Gorodetski; served as CEO. Some directories and Sage’s 2023 twentieth-anniversary retrospective imply a 2003 origin; 2004 is used in the 2012 growth report and 2022 co-founder interview.
- **2008** — Authored My big fat M&A, advising organizations on merger communications.
- **2011** — Sage acquired Brotman-Winter-Fried Communications in November and reported 25 percent fiscal-year growth.
- **2013** — Sage acquired Longbottom Communications to expand its satellite and space capabilities.
- **2016** — Listed on George Mason University’s Department of Communication Insight Committee forum program.
- **2021** — Retired as CEO in August; David Gorodetski became CEO and Julie Murphy became president. A one-year consulting arrangement was announced.
- **2024** — Listed as co-founder of Tysons Angels Group in CONNECTpreneur’s January 24 program.
- **2025** — Listed as an investor at McLean Partners in CONNECTpreneur’s June 12 Summerfest program.

## Achievements

- Co-founded and led Sage Communications until his 2021 retirement as CEO.
- Led Sage during its acquisitions of Brotman-Winter-Fried Communications and Longbottom Communications.
- Sage reported 25 percent growth in fiscal 2011 and a 43 percent staffing increase from January 2011 to January 2012.
- Served on George Mason University’s Department of Communication Insight Committee.

## Latest updates

- **2025-06** — CONNECTpreneur’s June 12 Summerfest program listed Rosenfeld as an investor at McLean Partners.
- **2024-01** — CONNECTpreneur’s January 24 program listed Rosenfeld as co-founder of Tysons Angels Group.
- **2021-09** — Retirement coverage reported his August departure as Sage CEO, leadership succession and a planned year as consultant.

## Links

- Website: https://www.aboutsage.com/
- LinkedIn: https://www.linkedin.com/in/larry-rosenfeld-6505775/

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Profile page: https://yespress.io/larry-rosenfeld
Published by YesPress — https://yespress.io
Last updated: 2026-10-22