# Larry Liu

> Larry Liu is the Founder and CEO of Weee!, North America's largest and fastest-growing Asian online grocery platform. Born in Wuhan, China, he came to the US via an Intel engineering role in 2003, earned an MBA from UC Davis in 2008, and launched Weee! in 2015 after noticing Chinese immigrants using WeChat to organize group grocery buys. He built the company from a Bay Area WeChat group into a $4.1 billion unicorn with $1 billion in annual revenue, delivering 1 million orders per month across 40+ states and serving seven ethnic cuisines including Chinese, Japanese, Korean, Vietnamese, Filipino, Indian, and Hispanic communities.

- **Role:** Founder & CEO at Weee!
- **Organizations:** Weee!, Intel Corporation, Atmel Corporation, Brocade, Happitail Inc.
- **From:** Wuhan, China
- **Nationality:** American (naturalized, 2019); originally Chinese
- **Education:** Bachelor of Science in Electrical Engineering, Shanghai Jiao Tong University, MBA, UC Davis Graduate School of Management
- **Known for:** Built Weee! into North America's largest and fastest-growing Asian online grocery platform, Raised $895.9M total funding, including $425M Series E led by SoftBank Vision Fund 2, Achieved $4.1B company valuation as of 2022

## Career timeline

- **2002-2005** — Product Development Engineer at Intel Corporation (started at Shanghai branch, later moved to US)
- **2005-2008** — R&D Finance Manager at Atmel Corporation; pursued MBA at UC Davis
- **2008-2011** — Senior Financial Analyst at Brocade (progressed from Senior Cost Accountant to Senior Financial Analyst)
- **~2012-2014** — Founded Happitail Inc., a profitable e-commerce startup using algorithms for product arbitrage
- **2015** — Founded Weee! in January as online Asian grocery platform, initially as WeChat group-buy
- **2017** — Pivoted Weee! to full e-commerce model focused on Chinese food in the Bay Area
- **2019** — Became a US citizen; Weee! expanded to Seattle (second city)
- **2020** — COVID-19 drove 700% YoY revenue growth at Weee!
- **2021** — Raised Series D ($316M, March); Weee! reached $2.8B unicorn valuation; expanded to seven ethnic cuisines
- **2022** — Raised Series E ($425M, February) led by SoftBank Vision Fund 2; valuation reached $4.1B; hired Jon M. Chu as CCO (May)
- **2024** — Weee! revenue hit $1.013B (25% YoY growth); expanded nationwide to 40+ states
- **2025** — Launched MásGusto app for Latino grocery customers (March); became first online Asian supermarket to accept SNAP/EBT (April)
- **2026** — Confirmed annualized revenue surpassed $1B; described IPO as 'logical next step'

## Achievements

- Built Weee! into North America's largest and fastest-growing Asian online grocery platform
- Raised $895.9M total funding, including $425M Series E led by SoftBank Vision Fund 2
- Achieved $4.1B company valuation as of 2022
- Grew Weee! revenue to $1.013B in 2024 (25% YoY growth)
- Scaled to 1 million orders per month and 1.5 million active customers
- Expanded Weee! to 40+ US states serving seven ethnic cuisines
- Recruited Crazy Rich Asians director Jon M. Chu as Chief Creative Officer
- Launched MásGusto, a dedicated Latino grocery app (2025)
- First online Asian supermarket to accept SNAP/EBT benefits through Forage partnership (2025)
- Featured on 'How I Built This with Guy Raz' podcast (March 2024)
- Named as UC Davis MBA '08 distinguished alumnus

## Latest updates

- **2026-02** — Confirmed Weee! annualized revenue surpassed $1B; described IPO as logical next step with no immediate timeline
- **2025-04** — Weee! became the first online Asian supermarket to accept SNAP/EBT benefits via Forage partnership
- **2025-03** — Launched MásGusto, a dedicated app for Latino grocery delivery
- **2024-12** — Weee! reported $1.013B annual revenue for 2024, 25% YoY growth
- **2024-03** — Featured on 'How I Built This with Guy Raz' podcast (Episode 606), discussing his journey from Wuhan to $4B founder

## Links

- Website: https://www.sayweee.com
- LinkedIn: https://www.linkedin.com/in/larrymliu/
- Facebook: https://www.facebook.com/sayweee/

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Profile page: https://yespress.io/larry-liu
Published by YesPress — https://yespress.io
Last updated: 2026-05-25