# Lara Media

> Lara Media is a Portland strategic communications and community-engagement firm founded by Victoria Lara in 2000. It helps public agencies, nonprofits, healthcare systems, and mission-driven organizations turn community research into outreach, multilingual content, facilitation, creative work, and operating systems that people can actually use. Its edge is not ad inventory or a proprietary platform; it is sustained access to communities that conventional public meetings and mailed surveys routinely miss.

- **Founded:** 2000
- **Headquarters:** Portland, United States
- **Founders:** Victoria Lara (Founder and CEO)
- **Products:** Research, Insight, and Decision Support, Strategic Communications and Engagement, Multilingual Content and Campaign Systems, Facilitation, Consulting, and Professional Development, Implementation, Alignment, and Long-Term Use
- **Notable:** Founded in 2000 and operating for more than 25 years., Describes itself as the largest Latina-owned firm in the Pacific Northwest., Oregon MBE, WBE, DBE, and OSBE certifications under certification number 7923; Washington OMWBE certification M5F0025219; King County SCS certification 3942.

## Products & services

- **Research, Insight, and Decision Support** — Community research, interviews, listening sessions, surveys, audience and barrier analysis, insight synthesis, and recommendations.
- **Strategic Communications and Engagement** — Communications strategy, public education, outreach and participation planning, facilitation, messaging, and plain-language communications.
- **Multilingual Content and Campaign Systems** — Culturally responsive and multilingual content across print, digital, social, video, sound, web, and paid media, including translation and transcreation.
- **Facilitation, Consulting, and Professional Development** — Expert-led training, seminars, consulting, and culturally responsive communication practices designed to build organizational capacity and belonging.
- **Implementation, Alignment, and Long-Term Use** — Operational tools and repeatable systems that client teams can apply, sustain, and scale after an engagement ends.

## Achievements

- Founded in 2000 and operating for more than 25 years.
- Describes itself as the largest Latina-owned firm in the Pacific Northwest.
- Oregon MBE, WBE, DBE, and OSBE certifications under certification number 7923; Washington OMWBE certification M5F0025219; King County SCS certification 3942.
- For the Broadway Corridor project, conducted three focus groups, two roundtables, and pop-up surveying that reached 119 people at three locations; one roundtable used Russian, Chinese, Spanish, and English.
- With Spears & Spears, facilitated eleven Police Accountability Commission discussion groups involving 124 participants; the broader engagement program reached more than 1,500 community members.
- Selected for a $50,000 Port of Portland equity-consulting contract in 2021.
- Named to a City of Portland on-call community engagement, outreach, and facilitation price agreement listed at $350,000 in 2023.
- Received the Portland Metro Chamber's 2024 A Place With No Ceiling small-company award.
- Founder Victoria Lara was named a 2025 Portland Business Journal Woman of Influence and received Mexico's Ohtli Award in 2025.

## Latest updates

- **2026-09** — Lara Media and Moypa, with the Consulate of Mexico in Portland, announced El Grito Portland 2026 at the Moda Center plaza.
- **2026-08** — The company published a new 1080p demo reel presenting its communications and community-engagement work.
- **2026-07** — Lara Media refreshed its service framing around five verbs: understand, reach, create, build capacity, and build systems.
- **2025-12** — Founder Victoria Lara received the Government of Mexico's Ohtli Award.
- **2025-03** — Victoria Lara was recognized as a Portland Business Journal Woman of Influence.

## Links

- Website: https://laramedia.com
- LinkedIn: https://www.linkedin.com/company/lara-media-services
- YouTube: https://www.youtube.com/@LaraMedia
- Instagram: https://www.instagram.com/laramedia/
- Facebook: https://www.facebook.com/laramedia

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Profile page: https://yespress.io/lara-media
Published by YesPress — https://yespress.io
Last updated: 2026-09-21