# Lara Cohen

> Lara Cohen is Vice President of Strategic Partnerships for Media, Creators & AI at Cloudflare, where she leads efforts to help publishers and creators control, protect, and monetize their content in the age of AI crawlers. A veteran of Twitter (two stints spanning nearly a decade), she orchestrated some of the platform's most iconic cultural moments - including Ellen DeGeneres' record-shattering 2014 Oscars selfie - before serving as SVP at Linktree, championing fair creator compensation at scale. Now at Cloudflare, she sits at the intersection of internet infrastructure and the creator economy, building the policy and partnership frameworks that will define how human-created content interacts with AI systems.

- **Role:** Vice President of Strategic Partnerships: Media, Creators & AI at Cloudflare
- **Organizations:** Cloudflare, Linktree, Twitter, The OutCast Agency, Wenner Media, US Weekly
- **Nationality:** American
- **Education:** Bachelor of Arts in Political Science, University of Rochester
- **Known for:** Orchestrated Ellen DeGeneres' 2014 Oscar selfie - one of the most retweeted moments in Twitter history at the time, Led #SmartGirlsAsk campaign in partnership with Amy Poehler's Smart Girls Foundation, Created #IHaveADream project celebrating Martin Luther King Day

## Career timeline

- **2002-2013** — Wenner Media / US Weekly - rose to Editorial Director, spending approximately 11 years covering news and entertainment
- **2013** — Joined Twitter as Head of Entertainment Talent, leading partnerships across TV, film, fashion, lifestyle, and digital
- **2014** — Orchestrated Ellen DeGeneres' record-breaking Oscar selfie on Twitter, one of the most retweeted moments in platform history
- **2017** — Resigned from Twitter as Head of Entertainment Talent Partnerships
- **2017-2018** — Senior Vice President of Entertainment Partnerships and Influencer Marketing at The OutCast Agency, working with Amazon and Oculus
- **2018** — Returned to Twitter as Head of Global Partnerships Solutions
- **2018-2022** — Served as Head of Global Partnerships Solutions at Twitter until Elon Musk's acquisition in November 2022
- **2023** — Joined Linktree as Senior Vice President of Marketing, Creators & Business Development, driving platform for 45 million creators
- **2023-2024** — At Linktree, secured major partnerships with Amazon, Google, TikTok, and Meta; championed creator monetization and fair compensation
- **2024-present** — Joined Cloudflare as Vice President of Strategic Partnerships: Media, Creators & AI, focusing on AI crawl control and creator content protection
- **2025** — Presented at Cloudflare Connect 2025 on 'Media: Protection and monetization for AI crawling'

## Achievements

- Orchestrated Ellen DeGeneres' 2014 Oscar selfie - one of the most retweeted moments in Twitter history at the time
- Led #SmartGirlsAsk campaign in partnership with Amy Poehler's Smart Girls Foundation
- Created #IHaveADream project celebrating Martin Luther King Day
- Managed Twitter's response campaign supporting actress Leslie Jones during harassment incidents
- Built and led partnerships strategy at Linktree serving 45 million creators
- Secured major platform partnerships at Linktree including Amazon, Google, TikTok, and Meta
- Built Cloudflare's AI Crawl Control partnership and monetization framework for publishers and creators
- Presented at Cloudflare Connect 2025 on media protection and AI crawling monetization
- Nearly a decade of leadership at Twitter spanning two separate tenures across entertainment and global partnerships

## Latest updates

- **2025-05** — Presented at Cloudflare Connect 2025 on media protection and AI crawling monetization alongside Will Allen (VP of Product) and Arielle Weiss (Director of Strategy)
- **2024-11** — Featured in Marketing Brew's 'Coworking with Lara Cohen' profile
- **2024-09** — Appeared on She Leads Podcast Episode 134 hosted by Carly Malatskey
- **2024-07** — Joined Cloudflare as VP of Strategic Partnerships: Media, Creators & AI
- **2024-04** — Featured on The Digiday Podcast Creators Series discussing creator economy advocacy at Linktree

## Links

- Website: https://cloudflare.com
- LinkedIn: https://www.linkedin.com/in/lara-cohen-485b252a
- Twitter/X: https://x.com/Larakate
- Instagram: https://www.instagram.com/lara_cohen/

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Profile page: https://yespress.io/lara-cohen
Published by YesPress — https://yespress.io
Last updated: 2026-05-31