# Lanmark360

> Lanmark360 is an independent, full-service healthcare and dental marketing agency in Freehold, New Jersey. Founded in 1977 and now led by CEO Howard Klein and President Diane Plemmons, it combines research, positioning, creative, media, digital, PR, events, video, professional advocacy and HubSpot services. Its edge is not a secret ad format but accumulated fluency in the unusually complicated route from healthcare manufacturer to clinician recommendation to patient choice.

- **Founded:** 1977
- **Headquarters:** Freehold, United States
- **Products:** Strategy and research, Brand and creative, Audience activation, Digital and HubSpot services
- **Notable:** Named among Medical Marketing & Media's Top 100 Agencies for seven consecutive years, according to Lanmark360's 2022 agency fact sheet., The 2012 Shave the Shore campaign exceeded its goal and raised more than $20,000 for American Red Cross Hurricane Sandy relief., Built a Waterpik professional social and influencer program that the company says exceeded Lunch & Learn and newsletter signup goals and outperformed industry benchmarks for growth, engagement and conversion.

## Products & services

- **Strategy and research** — Market research, competitive analysis, brand positioning and integrated marketing strategy for healthcare and dental organizations.
- **Brand and creative** — Brand identity, messaging, campaign concepts, content, design, packaging, photography and video production.
- **Audience activation** — Media planning and placement, digital marketing, social media, public relations, influencer programs, KOL advocacy and event experiences.
- **Digital and HubSpot services** — Web design and development, e-commerce, SEO, PPC, email, HubSpot onboarding, automation, lead nurturing and team alignment.

## Achievements

- Named among Medical Marketing & Media's Top 100 Agencies for seven consecutive years, according to Lanmark360's 2022 agency fact sheet.
- The 2012 Shave the Shore campaign exceeded its goal and raised more than $20,000 for American Red Cross Hurricane Sandy relief.
- Built a Waterpik professional social and influencer program that the company says exceeded Lunch & Learn and newsletter signup goals and outperformed industry benchmarks for growth, engagement and conversion.
- Created a national peer-testimonial campaign for Cetacaine that Lanmark360 says contributed to consistent sales increases among US hospitals.
- Unified Solmetex, Sterisil and DryShield under one brand platform, website, e-commerce experience and compliance center.

## Latest updates

- **2026-09** — Sponsored a US survey sweepstakes for licensed dentists, hygienists and dental assistants on pit-and-fissure sealant concept validation.
- **2026-08** — Published new guidance on integrated content calendars and customer-journey mapping for B2B healthcare marketers.
- **2026-07** — Released a Healthcare Marketer's Content Playbook and a series of articles on healthcare B2B content strategy.
- **2024-08** — Published refreshed case studies covering Solmetex, TheraBreath, CDOCS, Cetylite and Waterpik.

## Links

- Website: https://lanmark360.com/
- LinkedIn: https://www.linkedin.com/company/lanmark-group/
- Twitter/X: https://twitter.com/Lanmark360
- Instagram: https://www.instagram.com/lanmark360/
- Facebook: https://www.facebook.com/Lanmark360/

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Profile page: https://yespress.io/lanmark360
Published by YesPress — https://yespress.io
Last updated: 2026-09-22