# Lands' End

> Lands' End is an American classics apparel and home retailer founded in 1963 as a mail-order sailing-gear business and now headquartered in Dodgeville, Wisconsin. It sells timeless clothing, swimwear, outerwear, footwear and home textiles directly to consumers through its website and catalogs, and outfits more than 70,000 businesses, organizations and schools through its Outfitters and School Uniform units. Publicly traded on Nasdaq (LE), the company generated roughly $1.3 billion in annual net revenue and is known for its unconditional 'Guaranteed. Period.' promise and its cult-favorite monogrammed canvas tote.

- **Founded:** 1963
- **Headquarters:** Dodgeville, Wisconsin, United States
- **Founders:** Gary Comer (Founder)
- **Team size:** ~2,500 employees
- **Products:** Apparel & Fashion, Outerwear & Winter, Swimwear, Canvas Tote Bags & Luggage, Home Textiles
- **Notable:** Built a nationally recognized American apparel brand from a mail-order sailing-gear startup, Pioneered the unconditional 'Guaranteed. Period.' lifetime guarantee in catalog retail, Outfits more than 70,000 businesses, organizations and schools

## Products & services

- **Apparel & Fashion** — Classic clothing for women, men and kids including sweaters, shirts, pants and dresses across petite, plus and tall sizing.
- **Outerwear & Winter** — Down jackets, packable and waterproof coats, insulated snow pants, fleece-lined leggings and thermal layers.
- **Swimwear** — Size-inclusive women's swimwear and coordinating family swim, a category the brand is known for.
- **Canvas Tote Bags & Luggage** — The iconic monogrammable canvas pocket tote plus the heritage Square Rigger luggage line.
- **Home Textiles** — Bath sheets, towels, bedding and home accents under the home furnishings line.
- **Business Outfitters** — Custom corporate uniforms, branded apparel and embroidery for hospitality, healthcare and corporate clients.
- **School Uniforms** — Dress-code-compliant school uniforms for students across the US and Canada.
- **Monogramming & Personalization** — Custom embroidery and monogramming across totes, apparel and gifts.

## Achievements

- Built a nationally recognized American apparel brand from a mail-order sailing-gear startup
- Pioneered the unconditional 'Guaranteed. Period.' lifetime guarantee in catalog retail
- Outfits more than 70,000 businesses, organizations and schools
- Turned its canvas pocket tote into a viral cultural object with a $1 trade-in promotion
- Generates roughly $1.3 billion in annual net revenue as a public company (Nasdaq: LE)

## Latest updates

- **2026-07** — Charlie Cole appointed CEO effective July 13, 2026, as Andrew McLean steps down to lead the next growth phase.
- **2025-09** — Joint venture with WHP Global announced to accelerate brand licensing and international expansion.
- **2025-10** — Iconic canvas pocket tote turned into a customizable viral Halloween costume.
- **2025-06** — Ran a $1 canvas-tote trade-in promotion to compete in the 'tote bag wars.'

## Links

- Website: https://www.landsend.com
- LinkedIn: https://www.linkedin.com/company/lands-end
- Twitter/X: https://twitter.com/LandsEnd
- YouTube: https://www.youtube.com/user/landsend
- Instagram: https://www.instagram.com/landsend
- Facebook: https://facebook.com/landsend
- TikTok: https://www.tiktok.com/@landsend

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Profile page: https://yespress.io/lands-end
Published by YesPress — https://yespress.io
Last updated: 2026-07-26