# Landon Taylor

> Landon Taylor is the Pleasant Grove, Utah-based co-founder and CEO of Snoball, a word-of-mouth marketing company that grew out of his earlier ventures SkyRocket Media and BestCompany.com. A bootstrapped entrepreneur since his university years, Taylor has built his career by turning the weakness exposed by one business into the premise for the next. His public philosophy joins financial control, a contribution-first team culture, and a conviction that trust cannot be bought, most memorably demonstrated when BestCompany.com declined offers of $1 million and $1.5 million for a top category ranking.

- **Role:** Co-founder and CEO at Snoball
- **Organizations:** Snoball, BestCompany.com, SkyRocket Media, Especially for Athletes
- **Education:** Brigham Young University
- **Known for:** Co-founded and led three connected businesses in digital marketing, consumer reviews and word-of-mouth marketing., Built his companies primarily through reinvested operating profits rather than major venture funding., Maintained BestCompany.com's independent scoring policy when a client offered first $1 million and then $1.5 million for the top category position.

## Career timeline

- **2005** — Began pursuing entrepreneurship while attending Brigham Young University.
- **2013** — Co-founded the affiliate marketing and customer-acquisition agency SkyRocket Media.
- **2016** — Co-founded BestCompany.com after seeing companies struggle with third-party review platforms.
- **2018** — Began serving as a board member of Especially for Athletes.
- **2023** — Launched Snoball as a broader word-of-mouth marketing platform; Best Company for Business adopted the Snoball name in October.
- **2024** — Shared the three-company, self-funded operating story in the No Instructions and Practical Founders podcasts.
- **2026** — Continued positioning Snoball around done-for-you referrals, reviews and repeat business with AI supporting human service.

## Achievements

- Co-founded and led three connected businesses in digital marketing, consumer reviews and word-of-mouth marketing.
- Built his companies primarily through reinvested operating profits rather than major venture funding.
- Maintained BestCompany.com's independent scoring policy when a client offered first $1 million and then $1.5 million for the top category position.
- Turned BestCompany.com's review and reputation-marketing work into the Snoball platform for referrals, reviews, testimonials and repeat business.
- Serves on the board of Especially for Athletes and has supported its Unified Sports Night initiative.

## Latest updates

- **2026-09** — Discussed Snoball's done-for-you model, arguing that more software alone does not fix a broken customer-growth system.
- **2026-09** — Wrote publicly that he and Christian Jones handled Snoball's first 10,000-plus customer conversations and that AI should amplify rather than replace human contact.
- **2026-08** — Appeared on the Movified podcast to discuss referrals, reviews, repeat business and the importance of sound customer data.

## Links

- Website: https://snoball.com
- LinkedIn: https://www.linkedin.com/in/landonstaylor
- Twitter/X: https://x.com/landonstaylor
- YouTube: https://www.youtube.com/channel/UCXFHDGCNfBmbKOivbJZfnIw
- Instagram: https://www.instagram.com/landontay/

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Profile page: https://yespress.io/landon-taylor
Published by YesPress — https://yespress.io
Last updated: 2026-09-27