# Lance Goodman

> Lance Goodman is a Sydney-based co-founder and former CEO of Compare Club, the Australian household comparison business formed by the 2017 combination of Alternative Media and ChooseWell. He moved into a dedicated strategy role when Emma Fawcett became CEO in August 2025. His public work spans partnerships, business growth and the potential for ongoing help with household bills.

- **Role:** Co-founder, strategy role at Compare Club
- **Organizations:** Compare Club, Alternative Media, Accenture, Appcon Learning Solutions, TGL Consulting, Performance Learning, Alloy Wheels International
- **Education:** BSc(Eng), Industrial Engineering, University of the Witwatersrand
- **Known for:** Co-founded the combined Compare Club business., Helped lead Compare Club through its 2022 investment partnership with Next Capital., Expanded its partner offering into car finance with CarClarity in 2021.

## Career timeline

- **1997-1998** — Industrial engineer at Alloy Wheels International, according to his public professional directory record.
- **1998-2004** — Consulting career at Accenture.
- **2007-2011** — Director at Appcon Learning Solutions.
- **2011** — Became CEO of Alternative Media, according to his professional directory record.
- **2017** — Alternative Media and ChooseWell combined to form the present Compare Club group.
- **2021** — Announced a car-finance partnership with CarClarity.
- **2022** — Compare Club partnered with Next Capital through a controlling investment.
- **2024** — Participated in a Sydney open-banking panel on May 28.
- **2025** — Moved from CEO into a dedicated strategy role as Emma Fawcett took over on August 25.

## Achievements

- Co-founded the combined Compare Club business.
- Helped lead Compare Club through its 2022 investment partnership with Next Capital.
- Expanded its partner offering into car finance with CarClarity in 2021.
- Supported the CEO succession to Emma Fawcett; she publicly acknowledged his help on her first anniversary.

## Latest updates

- **2025-08** — Announced his move into strategy alongside the appointment of Emma Fawcett as CEO.
- **2026-08** — Fawcett thanked Goodman for supporting a smooth CEO transition in her first-anniversary post.

## Links

- Website: https://compareclub.com.au/our-experts/lance-goodman/
- LinkedIn: https://au.linkedin.com/in/lancegoodman

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Profile page: https://yespress.io/lance-goodman
Published by YesPress — https://yespress.io
Last updated: 2026-10-25