# Lamoda

> Lamoda is a Moscow-based fashion retailer and marketplace that combines a large online catalog with owned logistics, fitting-friendly delivery, seller infrastructure, private labels, AI-assisted discovery, and a growing Lamoda Sport store network. Its 2025 results - 213 billion rubles in GMV, 113 billion rubles in revenue, and a 16 million average monthly audience - show how a specialist can hold ground between brand stores and general-purpose marketplaces by controlling more of the fashion-shopping experience.

- **Founded:** 2011
- **Headquarters:** Moscow, Russia
- **Founders:** Niels Tonsen (Co-founder and former CEO), Florian Jansen (Co-founder and former CEO), Burkhard Binder (Co-founder), Dominik Picker (Co-founder)
- **Team size:** More than 20,000 people across the wider operation according to Lamoda's 2026 careers site; LinkedIn describes 1,300+ Lamoda Tech specialists. The supplied contact record listed 1,700 employees, but appears narrower or older.
- **Products:** Lamoda marketplace, LM Express and pickup network, Lamoda Seller, Lamoda Sport, Private labels
- **Notable:** Reached 213 billion rubles in GMV and 113 billion rubles in revenue in 2025., Reported 15.5 billion rubles of adjusted EBITDA in 2025, up 27% year over year., Served an average monthly audience of 16 million in 2025.

## Products & services

- **Lamoda marketplace** — Online and mobile fashion platform connecting consumers with thousands of global and local brands across clothing, footwear, accessories, beauty, sport, children and home.
- **LM Express and pickup network** — Owned and partner delivery infrastructure with next-day coverage in more than 50 cities, fitting options and more than 1,000 branded pickup points.
- **Lamoda Seller** — Seller portal, API and operational tools supporting both fulfillment-by-Lamoda (FBO) and fulfillment-from-seller-stock (FBS) models.
- **Lamoda Sport** — Multibrand physical sportswear and footwear chain with more than 60 stores across over 50 Russian cities as of 2026.
- **Private labels** — Portfolio including Nume, Mademan, Founds, USET, GRATE, Loom, Sonu and Lamoda Home.
- **Style Guide AI ecosystem** — Generative-AI tools including a personal stylist, virtual outfit try-on, visual search, outfit recommendations and an online wardrobe, rolling out during 2026.
- **Lamoda Planet** — Verified discovery section for products associated with environmental, ethical, charitable, inclusive and local-consumption attributes.
- **Seller content studio** — Paid end-to-end product-card creation for FBO partners, including preparation, styling, photography, retouching and descriptions.

## Achievements

- Reached 213 billion rubles in GMV and 113 billion rubles in revenue in 2025.
- Reported 15.5 billion rubles of adjusted EBITDA in 2025, up 27% year over year.
- Served an average monthly audience of 16 million in 2025.
- Expanded the 2025 assortment to 774,000 active products, up 14% year over year.
- Built more than 1,000 branded pickup points and next-day delivery in more than 50 cities.
- Created a technology organization of more than 1,300 specialists operating over 100 internal systems.
- Built a Lamoda Sport network of more than 60 stores across more than 50 Russian cities by 2026.
- Lamoda's 2025 Designers and Sport segments grew 73% and 24%, respectively.

## Latest updates

- **2026-07** — Lamoda Seller added product-attribute and size-scale workflow updates and simplified FBO inventory operations.
- **2026-06** — Lamoda published Fashion Compass, reporting a 3.94 trillion-ruble Russian fashion market in 2025 and a 55% online share.
- **2026-06** — The company expanded seller support with commission, promotion and delivery compensation and described its in-house product photography service.
- **2026-04** — Lamoda detailed a 2026 strategy centered on technology services, AI recommendations, retail efficiency and marketplace scaling.
- **2026-03** — Lamoda reported 2025 GMV of 213 billion rubles, revenue of 113 billion rubles and adjusted EBITDA of 15.5 billion rubles.
- **2026-02** — The Style Guide AI ecosystem began broader rollout with a personal stylist, virtual try-on, visual search, outfit recommendations and a planned digital wardrobe.
- **2025-11** — Seller onboarding moved fully into the Lamoda Seller account, with clearer application status and earlier access to platform information.

## Links

- Website: https://www.lamoda.ru/
- LinkedIn: https://www.linkedin.com/company/lamodagroup
- Twitter/X: https://twitter.com/lamoda_rus
- YouTube: https://www.youtube.com/Lamoda
- Instagram: https://www.instagram.com/lamodaru/
- Facebook: https://www.facebook.com/Lamoda.ru

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Profile page: https://yespress.io/lamoda
Published by YesPress — https://yespress.io
Last updated: 2026-08-16