# Lamar Advertising Company

> Lamar Advertising Company sells outdoor advertising across the United States and Canada, combining billboards, digital displays, transit, airport and highway logo signs with local sales and creative services. Its network exceeds 360,000 displays, and its 2025 net revenue was $2.266 billion.

- **Founded:** 1902
- **Headquarters:** Baton Rouge, United States
- **Founders:** J. M. Coe (Founder of the Pensacola Advertising Company predecessor in 1902), Charles W. Lamar Sr. (Partner from 1905; took over and renamed the advertising business in 1908)
- **Products:** Billboards, posters and junior posters, Digital billboards, Programmatic digital out of home, Transit advertising, Airport advertising
- **Notable:** Publicly traded since 1996., Converted to a REIT in 2014., Current company materials list more than 360,000 displays across the U.S. and Canada and more than 5,700 digital billboards.

## Products & services

- **Billboards, posters and junior posters** — Printed outdoor advertising on highways, primary roads and local streets, with design, production, placement and maintenance support.
- **Digital billboards** — More than 5,700 digital displays; rotating messages with six- to eight-second slots and flexible content updates.
- **Programmatic digital out of home** — Automated, data-informed buying across digital inventory in more than 180 markets.
- **Transit advertising** — Advertising on buses, trains, shelters, benches and station environments.
- **Airport advertising** — Static and digital advertising in passenger environments including concourses and baggage claim.
- **Interstate logo signs** — Highway-exit signs identifying nearby food, fuel, lodging and other services.
- **Creative services and embellishments** — Free design services plus options such as extensions and custom three-dimensional props.

## Achievements

- Publicly traded since 1996.
- Converted to a REIT in 2014.
- Current company materials list more than 360,000 displays across the U.S. and Canada and more than 5,700 digital billboards.
- Reported 2025 net revenue of $2.266 billion.
- Reported second-quarter 2026 net revenue of $616.7 million, up 6.5% year over year.

## Latest updates

- **2026-10** — Announced that third-quarter results will be released November 5, 2026.
- **2026-09** — Declared a $1.65 quarterly common-stock dividend payable September 30, 2026.
- **2026-08** — Acquired AdSource Outdoor assets, adding more than 230 Louisiana billboard faces including 30 digital displays; consideration included operating partnership units.
- **2026-08** — Reported Q2 revenue of $616.7 million and net income of $164.6 million; raised full-year diluted AFFO-per-share guidance to $8.75-$8.90.

## Links

- Website: https://lamar.com/
- LinkedIn: https://www.linkedin.com/company/lamar-advertising/
- Twitter/X: https://x.com/lamarooh
- YouTube: https://www.youtube.com/thelamarchannel
- Instagram: https://www.instagram.com/lamaradvertisingcompany/
- Facebook: https://www.facebook.com/lamaradvertising

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Profile page: https://yespress.io/lamar-advertising-company
Published by YesPress — https://yespress.io
Last updated: 2026-10-24