# Laine London

> Laine London is an appointment-led Atlanta bridal company that rents designer wedding gowns in sizes 0-32, then makes the borrowed dress feel personal through three fittings, standard alterations, cleaning and a seven-day rental. Packages currently start at $1,500. Its wager is less about persuading brides to accept a used gown than proving that access, fit and service can matter more than ownership.

- **Founded:** 2018
- **Headquarters:** Atlanta, United States
- **Founders:** Lundyn Carter (CEO and Co-Founder), Tiffany Gaines (Original Co-Founder and former Head Stylist), Miriam Williams (Co-Founder and Advisor; joined in 2022)
- **Team size:** 2-10 employees on LinkedIn; the supplied company record lists 6 employees.
- **Products:** Designer wedding-dress rental, Perfect Fit alterations, Rental customizations, External bridal alterations, Peace of Mind Program
- **Notable:** Founded in Atlanta in 2018 and built an appointment-only designer gown rental showroom., Exceeded its $30,000 IFundWomen campaign goal with $30,100 pledged., Selected for the Google for Startups Black Founders Fund and accelerator support.

## Products & services

- **Designer wedding-dress rental** — Seven-day gown rental from a collection of more than 200 designer dresses in sizes 0-32; current packages start at $1,500 and include cleaning and standard alterations.
- **Perfect Fit alterations** — Up to three fittings with standard hemming, bustle, strap and side-seam adjustments included in each rental package; the company values the included work at up to $1,000.
- **Rental customizations** — Paid additions can include sleeves, straps, modesty panels, illusion-mesh changes, embellishments and detachable trains while preserving the gown for future use.
- **External bridal alterations** — Alterations for gowns purchased elsewhere, with a $50 consultation applicable to the invoice and packages starting at $499.
- **Peace of Mind Program** — $95 option allowing one dress change of equal or lesser value and one revisit appointment, subject to timing and contract terms.
- **Bridal Babes private shopping parties** — $100 private bridesmaid-dress shopping party offered with partner Bridal Babes; dress styles were listed from $225 to $375, with an event-order discount.

## Achievements

- Founded in Atlanta in 2018 and built an appointment-only designer gown rental showroom.
- Exceeded its $30,000 IFundWomen campaign goal with $30,100 pledged.
- Selected for the Google for Startups Black Founders Fund and accelerator support.
- Selected for American Express's 100 for 100 program.
- Received a $5,000 Coalition to Back Black Businesses grant in 2021.
- Named Best Bridal Boutique by Jezebel Magazine, according to The Atlanta Voice.
- Featured by The New York Times, Good Morning America, Forbes, CNBC, Axios and Brides.
- Hosted pop-up shops in New York and Washington, D.C., according to Goodie Nation.
- Built a current collection of more than 200 designer dresses in sizes 0-32.

## Latest updates

- **2024-04** — Axios reported that Laine London planned to explore AI or machine learning to improve how it identifies what customers want.
- **2024-04** — Laine London launched an ongoing $50-per-converted-bride referral program, later updated in July 2025.
- **2024-12** — The company announced a Bridal Babes partnership for private bridesmaid shopping parties.
- **2025-07** — The referral program terms were refreshed, including an invitation to its influencer program after five qualifying referrals.
- **2026-08** — The company website advertises 200+ dresses, packages starting at $1,500 and an Atlanta showroom at 690 Miami Circle NE.

## Links

- Website: https://www.lainelondon.com/
- LinkedIn: https://www.linkedin.com/company/lainelondon
- Instagram: https://www.instagram.com/laine_london
- Facebook: https://www.facebook.com/LaineLondonCompany
- TikTok: https://www.tiktok.com/@lainelondon

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Profile page: https://yespress.io/laine-london
Published by YesPress — https://yespress.io
Last updated: 2026-08-21