# LaForce

> LaForce is an independent New York marketing communications agency that combines public relations, brand strategy, digital and creator work, events, corporate counsel, and in-house content production for consumer brands. Founded in its current form by James LaForce in 2016 after LaForce + Stevens dissolved, the company draws on a practice that stretches back more than three decades and serves established names including Maybelline, Moët Hennessy USA, Uber, Target, Motorola, and Veuve Clicquot alongside younger brands with ambitions to become culturally relevant.

- **Founded:** 2016
- **Headquarters:** New York, United States
- **Founders:** James LaForce (Founder and CEO)
- **Products:** Strategy, Media, Corporate communications, Digital, Events and experiential
- **Notable:** Ranked number 27 on Observer's 2026 list of the 50 most powerful PR firms., Named to The PR Net 100 in 2023 and 2024., Included in PRNEWS' Agency Elite Top 100 for 2024.

## Products & services

- **Strategy** — Insights, brand and content strategy, integrated campaigns, talent partnerships, and measurement.
- **Media** — Earned media relations, integrated campaigns, product seeding, engagement, and affiliate marketing.
- **Corporate communications** — Thought leadership, social impact, executive visibility, awards strategy, crisis counsel, and reputation management.
- **Digital** — Channel and community management, campaign development, creator partnerships, and paid amplification.
- **Events and experiential** — Creative production and VIP services ranging from showrooms to multi-market consumer experiences.
- **LaForce Creative Studio** — In-house campaign concepting, art direction, graphic design, copywriting, photography, video, retouching, and rendering.
- **LaForce Lab** — A 5,000-square-foot Long Island City facility for product storage, sample trafficking, creative deliveries, shipping, and showroom work.
- **VIP and Talent** — A specialist sub-division for guest-list curation, partnership selection, and relationship building.

## Achievements

- Ranked number 27 on Observer's 2026 list of the 50 most powerful PR firms.
- Named to The PR Net 100 in 2023 and 2024.
- Included in PRNEWS' Agency Elite Top 100 for 2024.
- Recognized as a PR industry Best Place to Work in 2021 and 2022, according to president Olita Mills.
- Grew its brand practice by 60% over two years after restructuring how teams participated in pitches and shared senior expertise.
- The LaForce Henderson Foundation has donated more than $2 million to national and grassroots organizations.

## Latest updates

- **2026-08** — President Olita Mills discussed agency growth, culture, AI, and the continuing importance of human relationships on the Agency Side podcast.
- **2026-01** — Observer ranked LaForce number 27 among its 50 most powerful PR firms, citing campaigns for Maybelline, Moët & Chandon, Veuve Clicquot, Uber, Target, and Motorola.
- **2025-09** — Maybelline announced Miley Cyrus as its new global face, with LaForce amplifying the launch as agency of record in U.S. and global markets.
- **2024-07** — LaForce signed a seven-year lease for 16,909 square feet at 53 W 23rd Street in Manhattan's Flatiron District.
- **2024-01** — The agency reported 20 new clients, expanded digital-first and talent-led work, and established a VIP and Talent sub-division.

## Links

- Website: https://laforce.nyc/
- LinkedIn: https://www.linkedin.com/company/laforce/
- Twitter/X: https://twitter.com/LaForceNYC
- Instagram: https://www.instagram.com/laforcenyc/
- Facebook: https://facebook.com/laforcenyc

---

Profile page: https://yespress.io/laforce
Published by YesPress — https://yespress.io
Last updated: 2026-09-24