# Lach Hall

> Lach Hall is an Australian-born advertising strategist and co-founder of Miami sunscreen company Vacation Inc., where he serves as Founding Partner and Executive Chair of Marketing. After starting in music promotion and building an award-winning agency career, Hall joined Dakota Green and Marty Bell to turn an imagined 1980s resort world into sunscreen, fragrance and a deliberately theatrical customer experience. Vacation launched in 2021, reached national retailers, built unusually engaged email and social audiences, and entered a new growth phase in 2026 while Hall remained focused on creative vision and brand building.

- **Role:** Founding Partner and Executive Chair of Marketing at Vacation Inc.
- **Organizations:** Vacation Inc., Naked Communications Australia, Silver + Partners, Anomaly, PlusPlus++, Betaworks, We-Do-Spanish, We-Do-French
- **Nationality:** Australian
- **Education:** Monash University
- **Known for:** Co-founded Vacation and helped turn an imagined 1980s resort world into a nationally distributed sun-care, fragrance and body-care brand., Accumulated more than 30 advertising-industry creative awards before launching Vacation., Co-created the Art Series Hotels Overstay Checkout, recognized with a WARC Global Innovation Prize, Gold and Silver Effies and a Silver Cannes Lion.

## Career timeline

- **Early career** — Managed bands during the rise of digital music, including Australian duo Big Scary, then built the online language schools We-Do-Spanish and We-Do-French before entering advertising.
- **2012-2013** — Co-created Art Series Hotels’ Overstay Checkout while at Naked Communications Australia; the work won a WARC innovation prize, a Gold Effie and a Silver Cannes Lion, among other honors.
- **2013** — Met future Vacation co-founder Dakota Green while both were working in New York advertising.
- **2010s** — Worked in advertising at Naked Communications Australia, Silver + Partners in New York and Anomaly in New York, accumulating more than 30 creative-industry awards.
- **2017** — Moved to Mexico and consulted remotely alongside Green; conversations in Playa del Carmen led them to question why sunscreen felt clinical despite being used during leisure.
- **2021** — Launched Vacation with Green and Poolsuite founder Marty Bell, beginning with a direct-to-consumer sunscreen line and the idea of 'leisure-enhancing' sun care.
- **2022** — Vacation entered Ulta Beauty, beginning a wider expansion into national retail.
- **2024** — Vacation revived Orange Gelée with an 11-member advisory group; a 15,000-person waitlist preceded a launch that outsold its next-best debut sixfold in the first three days.
- **2025** — Vacation expanded into CVS, Costco, Nordstrom and Bloomingdale’s and appeared at about 1,900 Target stores; the company projected $80 million in annual retail sales.
- **2026** — Vacation took growth investment from VMG Partners, appointed Nelson Miranda as its first outside CEO, and kept Hall focused on creative vision, product innovation and brand building.

## Achievements

- Co-founded Vacation and helped turn an imagined 1980s resort world into a nationally distributed sun-care, fragrance and body-care brand.
- Accumulated more than 30 advertising-industry creative awards before launching Vacation.
- Co-created the Art Series Hotels Overstay Checkout, recognized with a WARC Global Innovation Prize, Gold and Silver Effies and a Silver Cannes Lion.
- Named to B&T Magazine’s Australian 30 Under 30 list in 2013.
- Helped develop Classic Whip SPF 30, a whipped-cream-style sunscreen format credited with more than 80 million organic TikTok views.
- Built an email program reported to maintain open rates above 50% from launch.
- Helped lead the Orange Gelée revival, which drew a 15,000-person waitlist and became Vacation’s fastest-selling launch at the time.
- Named with co-founders Marty Bell and Dakota Green to Glossy’s 2024 Storytellers list.
- Helped Vacation earn a No. 152 ranking on the 2025 Inc. 5000.

## Latest updates

- **2026-08** — Vacation appointed Nelson Miranda as its first outside CEO. Hall said the founders would remain focused on creative vision, product innovation and the brand’s sense of fun.
- **2026-06** — Hall appeared at Cannes Lions with Thinkerbell founder Adam Ferrier for a session on building lasting brands through owned rituals, processes and mechanics.
- **2026-03** — VMG Partners invested in Vacation; reporting described the transaction as a minority growth investment.
- **2025-05** — Vacation launched three body sprays tied to its fragrance range, with Hall describing them as lighter, brighter expressions intended to bring younger customers into the brand.

## Links

- Website: https://www.lachhall.com/
- LinkedIn: https://www.linkedin.com/in/lachhall/
- Twitter/X: https://twitter.com/lachhall

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Profile page: https://yespress.io/lach-hall
Published by YesPress — https://yespress.io
Last updated: 2026-09-27