# L.L.Bean

> L.L.Bean is a family-owned outdoor apparel, footwear and gear retailer founded in Freeport, Maine in 1912. Built on the Maine Hunting Shoe (the Bean Boot) and a mail-order catalog, it has grown into an omnichannel brand selling clothing, footwear, camping and fishing equipment, and home goods across retail stores, catalogs, telephone and online channels, with roughly $1.7-1.8 billion in annual revenue. The company pairs product sales with its Outdoor Discovery Programs, which teach skills like kayaking, fly casting and archery, and a mission of getting people outside.

- **Founded:** 1912
- **Headquarters:** Freeport, Maine, United States
- **Founders:** Leon Leonwood Bean (Founder)
- **Team size:** ~5,500-6,400 employees
- **Products:** Bean Boot (Maine Hunting Shoe), Boat and Tote Bag, Outdoor apparel & footwear, Camping, hiking, hunting & fly-fishing gear, Home goods & furniture
- **Notable:** Built one of the world's largest catalog and online outdoor specialty retailers from a single product in 1912, The Freeport, Maine flagship operated 24 hours a day for decades and remains a major tourist destination, Remained family-owned across four generations of the Bean family

## Products & services

- **Bean Boot (Maine Hunting Shoe)** — The company's founding product - a waterproof boot combining leather uppers with a rubber bottom, still handmade in Maine.
- **Boat and Tote Bag** — Durable canvas tote, offered with monogramming and personalization, an enduring bestseller.
- **Outdoor apparel & footwear** — Men's and women's clothing, flannel shirts, outerwear, casual and athleisure apparel, and footwear.
- **Camping, hiking, hunting & fly-fishing gear** — Tents, packs, sleeping bags and lab- and field-tested outdoor recreation equipment.
- **Home goods & furniture** — Bedding, home decor and furniture for indoor and outdoor living.
- **Outdoor Discovery Programs** — Guided courses and trips teaching kayaking, fly casting, archery, clay shooting, snowshoeing and more.
- **Bean's Repair & service plans** — Product repair and personalization services extending the life of gear.

## Achievements

- Built one of the world's largest catalog and online outdoor specialty retailers from a single product in 1912
- The Freeport, Maine flagship operated 24 hours a day for decades and remains a major tourist destination
- Remained family-owned across four generations of the Bean family
- Eliminated PFAS from new L.L.Bean-labeled products by the end of 2024
- Long-running Outdoor Discovery Programs have introduced hundreds of thousands of people to outdoor skills
- Shares profits with employees through annual success-sharing bonuses

## Latest updates

- **2026-01** — Greg Elder, a longtime L.L.Bean executive, named president and CEO.
- **2025-02** — Began a roughly $50 million 'Re-Boot' renovation of the Freeport flagship campus.
- **2025-01** — Reported roughly flat 2024 revenue (~$1.8B); employee success-sharing bonus set at about 6.5%.
- **2024-12** — Completed elimination of PFAS in new L.L.Bean-labeled products.
- **2024-02** — Discontinued paper mail-order fulfillment, shifting orders to online and telephone; expanded retail store openings beyond New England.

## Links

- Website: https://www.llbean.com
- LinkedIn: http://www.linkedin.com/company/llbean
- Twitter/X: https://twitter.com/llbean
- YouTube: https://www.youtube.com/user/llbean
- Instagram: https://www.instagram.com/llbean/
- Facebook: https://facebook.com/llbean/
- TikTok: https://www.tiktok.com/@llbean

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Published by YesPress — https://yespress.io
Last updated: 2026-07-26