# Kyle Watson

> Kyle Watson is the Chief Brand Officer of Celsius Holdings, responsible for brand identity, equity, consistency and community engagement across a portfolio that includes CELSIUS, Alani Nu and Rockstar Energy. A Florida State University advertising graduate, she built a career across retail, sports, restaurants and beverages, helped position Hiball Energy for its 2017 acquisition by Anheuser-Busch, joined Celsius in 2019 and became its Chief Marketing Officer in 2024 before moving into the newly created Chief Brand Officer role in September 2025.

- **Role:** Chief Brand Officer at Celsius Holdings, Inc.
- **Organizations:** Celsius Holdings, Inc., Hiball Energy, Macy's, Morton's The Steakhouse, Florida Panthers, JetBlue, Teavana
- **Education:** Bachelor's degree in Advertising, Florida State University
- **Known for:** Named one of Athletech News' 2024 Power Players in fitness and wellness business., Helped position Hiball Energy for its 2017 acquisition by Anheuser-Busch after joining as the brand's first marketing hire., Advanced through Vice President of Marketing, Executive Vice President of Marketing and Chief Marketing Officer at Celsius Holdings before becoming Chief Brand Officer.

## Career timeline

- **2000-2004** — Studied advertising at Florida State University and participated in the Advertising Club, Tri Delta sorority and Lady Renegades.
- **Before 2016** — Held marketing roles across retail, food and beverage, restaurants and sports, working with brands including Macy's, Morton's, JetBlue, Teavana and the Florida Panthers.
- **2016-2019** — Served as Marketing Director and head of marketing at Hiball Energy, the company's first marketing hire; helped execute its national strategy and position the brand for its 2017 acquisition by Anheuser-Busch.
- **2019-2023** — Joined Celsius Holdings as Vice President of Marketing and led marketing for CELSIUS in North America.
- **2023-2024** — Served as Executive Vice President, Marketing at Celsius Holdings.
- **2024-2025** — Served as Chief Marketing Officer, responsible for global brand strategy and growth across North America and international markets.
- **2025-present** — Promoted to the newly created Chief Brand Officer role, overseeing brand equity, identity, consistency and consumer loyalty across the Celsius Holdings portfolio.

## Achievements

- Named one of Athletech News' 2024 Power Players in fitness and wellness business.
- Helped position Hiball Energy for its 2017 acquisition by Anheuser-Busch after joining as the brand's first marketing hire.
- Advanced through Vice President of Marketing, Executive Vice President of Marketing and Chief Marketing Officer at Celsius Holdings before becoming Chief Brand Officer.
- Helped build a CELSIUS community program that Watson said included about 3,000 dedicated brand ambassadors in 2025.
- Led marketing as CELSIUS expanded its positioning from a fitness-centered niche toward more everyday occasions and cultural communities.
- Helped shape the LIVE. FIT. GO. campaign, described by Celsius as the largest marketing initiative in the brand's history.

## Latest updates

- **2026-06** — Highlighted CELSIUS Fizz-Free as a response to consumer interest in noncarbonated options and a format suited to more moments in the day.
- **2026-04** — Discussed the fragmented attention economy with Ipsos, emphasizing subcultures, social listening and the balance between marketing art and science.
- **2026-03** — Outlined the portfolio strategy for CELSIUS, Alani Nu and Rockstar Energy, including an in-house brand studio and distinct brand identities.
- **2025-09** — Promoted to Chief Brand Officer as Celsius Holdings created a new marketing leadership structure.

## Links

- Website: https://celsiusholdingsinc.com
- LinkedIn: https://www.linkedin.com/in/kwa

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Profile page: https://yespress.io/kyle-watson
Published by YesPress — https://yespress.io
Last updated: 2026-08-14