# Kyle Lacy

> Kyle Lacy is a seasoned B2B SaaS CMO, author, and podcaster based in Indianapolis, Indiana. Best known for scaling Lessonly's marketing team from 8 to 70+ people and delivering 20x revenue growth before its $170M+ acquisition by Seismic, Kyle has held CMO and VP marketing roles at companies including Jellyfish, Seismic, and OpenView Venture Partners. He's authored three books on social media marketing published in 5 languages, hosts the Revenue Diaries podcast, and currently serves as CMO at Docebo, the AI-powered learning management platform.

- **Role:** CMO at Docebo
- **Organizations:** Docebo, Jellyfish, Seismic, Lessonly, OpenView Venture Partners, Salesforce Marketing Cloud, ExactTarget, Brandswag
- **Nationality:** American
- **Education:** Bachelor's Degree in Marketing, Anderson University
- **Known for:** Grew Lessonly's marketing team from 8 to 70+ people with 20x revenue growth, Helped Lessonly grow to 230+ employees before $170M+ acquisition by Seismic, Named Indiana's Forty Under 40 by Indianapolis Business Journal

## Career timeline

- **2008** — Founded Brandswag, a social media and design agency in Indianapolis
- **2012** — Joined ExactTarget as Principal, Marketing Research & Education; built content team generating ~$15M pipeline/quarter across 6 countries
- **2013** — ExactTarget acquired by Salesforce for $2.7B
- **2014** — Became Director of Global Content Marketing at Salesforce Marketing Cloud, managing teams in 7 countries
- **2016** — Joined OpenView Venture Partners as VP/Head of Marketing Strategy, advising expansion-stage portfolio companies
- **2018** — Became CMO at Lessonly; set personal goal to become CMO by age 35 and achieved it
- **2021** — Seismic acquired Lessonly for ~$170M; Kyle joined Seismic as SVP of Marketing
- **2022** — Named first-ever CMO at Jellyfish following $71M Series C
- **2025** — Joined Docebo as CMO (April 1, 2025)

## Achievements

- Grew Lessonly's marketing team from 8 to 70+ people with 20x revenue growth
- Helped Lessonly grow to 230+ employees before $170M+ acquisition by Seismic
- Named Indiana's Forty Under 40 by Indianapolis Business Journal
- Anderson University Young Alumni of the Year
- TechPoint Young Professional of the Year (inaugural Mira Award winner)
- Published three books translated into 5 languages across 7 countries
- Trained 175+ companies worldwide on digital/social media marketing
- Blog featured on AdAge 150 and Wall Street Journal Online
- Fast Company Executive Board member
- Generated ~$15M in sales pipeline per quarter via content at ExactTarget
- Named first-ever CMO at Jellyfish after $71M Series C
- Joined Docebo as CMO alongside appointment of CRO Mark Kosoglow (April 2025)

## Latest updates

- **2025-04** — Joined Docebo as CMO alongside CRO Mark Kosoglow
- **2025-03** — Concluded tenure as CMO at Jellyfish after 2+ years
- **2024-12** — Active on Revenue Diaries podcast with 62+ episodes
- **2024-09** — Spoke at SaaStock USA on '5 Ways to Not Get Fired as a Marketing Leader'

## Links

- Website: http://kylelacy.com
- LinkedIn: https://www.linkedin.com/in/kylelacy
- Twitter/X: https://twitter.com/kyleplacy
- YouTube: https://www.youtube.com/@revenuediaries
- Facebook: https://www.facebook.com/kylelacypage/

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Profile page: https://yespress.io/kyle-lacy
Published by YesPress — https://yespress.io
Last updated: 2026-04-30