# Kushal Agrawal

> Kushal Agrawal is a co-founder and Chief Marketing Officer at Xoxoday, a B2B SaaS platform that powers rewards, recognition, and loyalty programs for 5,000+ businesses globally. He co-founded the company in 2012 at age 22, helping transform it from a consumer gifting startup called Giftxoxo into a global enterprise platform processing nearly 250,000 daily transactions across 75+ countries. An adventurer who has traveled to 70+ countries, Kushal brings an unconventional, storytelling-driven approach to building enterprise growth - serving simultaneously as angel investor and co-founder of multiple Xoxoday sub-brands including Empuls and Compass AI.

- **Role:** Co-founder & Chief Marketing Officer at Xoxoday
- **Organizations:** Xoxoday, Empuls, Compass AI, Plum
- **Nationality:** Indian
- **Education:** MBA / Post Graduate Diploma in Management, Welingkar Institute of Management, B.Tech in Electronics, Vishwakarma Institute of Technology
- **Known for:** Co-founded Xoxoday at age 22, growing it from a consumer gifting startup to a global B2B SaaS platform, Helped build platform serving 5,000+ enterprise clients across 75+ countries, Part of leadership team that raised $101M in total funding across 6 rounds

## Career timeline

- **~2010** — Completed B.Tech in Electronics from Vishwakarma Institute of Technology
- **~2011** — Completed MBA from Welingkar Institute of Management
- **~2011** — Early career experience at Flipkart (India)
- **~2011** — Sales, distribution and marketing role at Bidco Oil Refineries, Kenya - exposure to African FMCG markets
- **2012** — Co-founded Giftxoxo in Bangalore with Sumit Khandelwal, Manoj Agarwal, and Abhishek Kumar
- **2013** — Xoxoday raises first funding round (July 10, 2013)
- **2016** — Led rebranding initiative from Giftxoxo to Xoxoday, merging multiple brands
- **2017** — Global rebranding to Xoxoday completed; international expansion begins
- **2018** — Xoxoday expands internationally to Dubai, Singapore, USA, Europe, Southeast Asia, GCC
- **2020** — Spoke at CII Karnataka State Annual Meeting on employee experience gamification
- **2022** — Xoxoday raises $30M Series A led by Giift and Apis Partners (February 2022)
- **2022** — Begins angel investing in entertainment, financial services, and software sectors (January 2022)
- **2023** — Featured in NachoTuesday webinar discussing B2B2C growth flywheel strategies
- **2024** — Xoxoday wins 'Best Gifting Startup of the Year 2024' at Entrepreneur India Startup Awards
- **2026** — Xoxoday raises Series C from Apis Partners & 57 Stars; company reaches profitability

## Achievements

- Co-founded Xoxoday at age 22, growing it from a consumer gifting startup to a global B2B SaaS platform
- Helped build platform serving 5,000+ enterprise clients across 75+ countries
- Part of leadership team that raised $101M in total funding across 6 rounds
- Instrumental in growing Xoxoday's user base to 60+ million globally
- Led or contributed to international expansion into 8+ global markets
- Company now processes nearly 250,000 transactions daily and ~$1B cumulative GMV
- Xoxoday reached profitability ahead of Series C raise in 2026
- Speaker at SHRM Conferences and CII Karnataka events
- Angel investor backing founders in entertainment, fintech, and software
- Xoxoday won Africa Fintech & AI Awards 2024 for Best Loyalty and Reward Solution for BFSI Sector

## Latest updates

- **2026-01** — Xoxoday raises Series C funding from Apis Partners and 57 Stars to accelerate global expansion; company is now profitable
- **2024-12** — Xoxoday wins 'Best Loyalty and Reward Solution for BFSI Sector' at Africa Fintech & AI Awards in Tanzania
- **2024-01** — Xoxoday wins 'Best Gifting Startup of the Year 2024' at Entrepreneur India Startup Awards

## Links

- Website: https://xoxoday.com
- LinkedIn: http://www.linkedin.com/in/kushal1
- Twitter/X: https://twitter.com/thexoxoday
- Facebook: https://www.facebook.com/thexoxoday/

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Profile page: https://yespress.io/kushal-agrawal
Published by YesPress — https://yespress.io
Last updated: 2026-05-25