# Kurt Kratchman

> Kurt Kratchman is the New York-based CEO of Virti, an AI role-play and interactive video training platform used to teach communication, leadership and clinical skills. A technology operator with two decades in adtech, martech and media, he was COO of Grapeshot (acquired by Oracle, where he became a Group VP) and a founding partner at Makude Investment Partners. At Virti he leads the company's push to make experiential learning scalable through virtual humans, 360-degree video and generative AI.

- **Role:** Chief Executive Officer at Virti
- **Organizations:** Virti, Makude Investment Partners, Oracle, Grapeshot, Winnick & Company, BLACKBOX
- **Nationality:** American
- **Education:** Philosophy and Jewish Studies, Tulane University, Jewish Studies (study abroad), The Hebrew University of Jerusalem, New Media, Vancouver Film School
- **Known for:** Led Virti as CEO, scaling an AI role-play and interactive video training platform, Helped guide Grapeshot to a reported nine-figure acquisition by Oracle, Part of two agency exits to WPP (Blast Radius and Schematic)

## Career timeline

- **Early career** — Began in traffic engineering in New York City, then moved into data visualization, rich media and digital distribution
- **2000s** — Involved in two agency exits to WPP (Blast Radius and Schematic)
- **2010s** — Chief Operating Officer at Grapeshot, running global operations across New York, Cambridge, London and Singapore
- **2018** — Grapeshot acquired by Oracle; Kratchman becomes Group Vice President at Oracle, managing martech and adtech SaaS products
- **2019** — Founding partner at Makude Investment Partners, backing technology ventures with former Grapeshot and Oracle colleagues
- **2021** — Joins Virti as Chief Revenue Officer around the Series A raise
- **2022** — Named Chief Executive Officer of Virti

## Achievements

- Led Virti as CEO, scaling an AI role-play and interactive video training platform
- Helped guide Grapeshot to a reported nine-figure acquisition by Oracle
- Part of two agency exits to WPP (Blast Radius and Schematic)
- Founding partner at Makude Investment Partners
- Managed a global martech and adtech SaaS portfolio as a Group VP at Oracle

## Latest updates

- **2024-12** — Championed Virti's push to make its virtual humans more realistic and diverse for immersive learning.
- **2025-01** — Continued to position Virti around AI role-play and generative AI content for workplace training.

## Links

- Website: https://virti.com
- LinkedIn: https://www.linkedin.com/in/kurtdavidkratchman/
- Twitter/X: https://twitter.com/virtilabs
- YouTube: https://www.youtube.com/watch?v=40bFDOXc2GI
- Facebook: https://facebook.com/virtilabs/

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Profile page: https://yespress.io/kurt-kratchman
Published by YesPress — https://yespress.io
Last updated: 2026-07-15